The meaning of Coca-Cola logo depends on two components of syrup: coca leaf and cola fruit.

Frank Robinson, the accountant of Coca-Cola Company, changed Kola's K to C for unification, and then added a horizontal line between the two words, thus the logo of the famous brand Coca-Cola was born.

Coca-Cola logo is very eye-catching with scarlet letters on a white background. The red letters with smooth handwriting have a leisurely beating state on the white background. The long red ripples formed by the continuity of letters give people a sense of flow, which fully embodies the characteristics of liquid, and the whole design is full of attractive vitality.

How was Coca-Cola born?

Coca-Cola is a famous beverage brand known to all ages in the world. There is also an interesting story about the naming of this brand.

1886, in Atlanta, Georgia, john pemberton accidentally invented a popular colored drink. He wanted to develop this drink, but he had no money, so he found Robinson, a rich man with little culture in the local area, and put forward the idea of developing this drink in partnership. When the cooperation conditions were negotiated, in order to make use of Robinson's financial resources, Pemberson gave Robinson the right to name the new drink. Robinson accepted, but after thinking for a while, he felt that it was not so easy to name this drink.

He rummaged through the dictionary and couldn't find a satisfactory name. At the end of the day, I fell asleep in the chair in the study after dinner because my head was groggy. When he woke up, it was already midnight 1 o'clock, and he had no intention at this time.

Use your head and think of a name according to the nature of the drink.

He thinks that drinks should be cold and should be represented by the word "COID", but the word "cold" cannot be used as a name, so it must be added.

One word. He began to look through the dictionary again, but he still found nothing. He put the dictionary aside angrily.

It happened that the cock crowed at this moment. He jumped up at once. "By the way, use the name rooster!" But "cold cock" or "cold cock" is not the name of this drink.

Thinking about it, he went to the yard and saw a meteor across the sky. This inspired him again. Why not replace the words "rooster" and "cold:" with another letter? So he changed both K and D in COCKCOID to A, and it became.

Coca cola.

Pemberton asked Robinson what the name meant. "They are meaningless in themselves, but isn't it interesting to look at their letter structure?"

Pemberton read it several times and suddenly cried happily, "Wonderful, no one can think of such a good name except you."

It is easy to spell, read and remember. Whoever reads it will remember it. As a product name, it's really good.

Actually, these two words are meaningful. One represents a herb in South America, and the other represents a fruit produced in Africa. Coca-Cola is a combination of herbs and fruits.

One of the basic functions of a trademark is to enable consumers to distinguish the products of one enterprise from the products of the same type of another enterprise.

The stronger the ability of the trademark, the stronger the distinctiveness of the trademark, which means that the trademark has unique originality and identifiability.

The Coca-Cola trademark is such a trademark.

Trademark should not only make people distinguish the products of different manufacturers on the same commodity, but also make people leave an impression and memory on the identified products.

Simple and clear signs conform to the laws and characteristics of human memory, and simple signs can go beyond the limitations of country, nationality, language and education level. For wider public understanding and memory.

On the one hand, the name of COCACOID is concise and clear, which conforms to the laws and characteristics of human memory. Coca, on the other hand,

COIA is associated with roosters, and COIA is associated with COID, which is familiar to people with general education.

Therefore, it can strengthen the recognition and deepen people's impression and memory.

The biggest feature of COCACOIA brand name is that it pays attention to loud pronunciation instead of word meaning. coca

COIA's phrases are short and pithy, with originality and individuality. This is a unique and unprecedented trademark, which can lead in the world.

However, it is worth noting that contemporary trademark positioning has formed an international development trend. The internationalization of trademarks should not only have the general characteristics of trademarks-easy to read, remember and identify, but also pay attention to the trend of trademark positioning in countries all over the world, especially those western developed countries with many world-famous trademarks.

A trend of trademark positioning in contemporary western countries is to take "Coca-Cola" as the leader and use phrase trademarks in large numbers to win by reading. The trademark of group words focuses on pronunciation rather than the meaning of sentences. Even some western famous brand trademarks boldly use multiple western letters to form meaningless words. As long as the word is pronounced loudly and easily remembered by consumers, it is a good name.