First, partner marketing.
1, decoration company designer: We all need decoration teams and designers, and their customers often need to send flower baskets for their own use! I have seen Shanghai Volkswagen, Dior, etc. For their money and publicity. Designers can add flower elements in the design, such as flowers, landscapes, green walls and so on. The designer of my first store took tens of thousands of scenes for me. Spend money to know each other, why not?
2. Agency bookkeeping companies: Each agency bookkeeping company holds hundreds of enterprises. Perhaps the price of the agency bookkeeping contract is too low, and I have never cooperated, but I think it is an idea.
3. Banks: There are many bank customers with flowers on the road, really relying on friends and word of mouth. But you must go to the bank to open an account and have a good relationship with the account manager. The bank will give you a steady stream of traffic.
Second, daily life marketing.
1, Restaurant: You will always go to dinner once or twice, or you can get to know the restaurant manager yourself. Of course, you should screen restaurants, visit them more often, get familiar with each other, and put forward your suggestions on the layout and decoration or holiday cooperation plan from a professional point of view. At least I have succeeded in this direction several times.
2, 4s shop: Most of them will have flowers at the front desk or customers to send gifts and floral activities. Try to ask about your sales, maybe it's your turn to do it.
3. Other scenes: For example, if you happen to have a friend getting married or you get married yourself, you can talk about wedding photography and wedding companies. I have successfully cooperated with these two formats through strangers. Interesting experience sharing: accompanied by a friend who wants to buy a diamond ring, I had a good chat with the sales staff. Recommend several new people to me, connect the resources of the wedding company and the new people, and get a long-term cooperative wedding. In addition, the amount of nail art and beauty salons is not large, but their customer base is too accurate, helping to promote friends, with high drainage and conversion rate.
Third, take the initiative to attack
1, sweeping the surrounding merchants: you must have a certain customer base to survive without letting go of any neighbors. There are flowers on the road of Baiweinian Shopping Mall. I sweep buildings, talk about Tesla activities, do exhibitions, decorate optical shops and do a lot of joint marketing. A good neighbour is better than a brother in the next village.
2. Add related groups: wedding group, floral group, motorcade group, makeup group, etc. You can add the business you want to talk about in the group, and the success rate is not high. I have only succeeded twice, but at least you will have more friends, resources and information in the industry.
3. Cinema: Many film festivals accept three modes: flower and gift replacement, advertising location replacement, ticket replacement and consignment mode. The venue in the front hall of the cinema also accepts cooperation. Think about ideas, watch the flow of people, and talk directly.
4. Office buildings, industrial parks and five-star hotels: I classify them into one category, which is hard to say, but I can fully consider my own advantages, region, sense of design, service and achievements, think what he thinks and impress him. We all have cases of denigrating success, but it really takes a lot of energy to revise the design plan again and again and interview again, so I will recommend it at the end.
Considering the number of words, I will stop here first. You are welcome to ask questions or make corrections, and you are also welcome to share your own good methods. * * * Let's win.