SAIC-GM-Wuling was formally established as early as June 5438+065438+ 10/8, 2002. Established by Shanghai Automobile Group Co., Ltd., General Motors Co., Ltd. and liuzhou wuling Automobile Co., Ltd., it currently has four major manufacturing bases: Liuzhou Hexi Headquarters, Liuzhou Baojun Base, Qingdao Branch and Chongqing Branch. With the development of the brand, the scale of the company is getting bigger and bigger, and the goal is.
The strategy of "platform millions, platform differentiation, platform utilization and internationalization" depends on the efforts of all parties, which shows that enterprises have the courage and determination to base themselves on the domestic market and look at the world. Facing the ever-changing market and consumers, Wuling can not be eliminated by the times only by constantly promoting the transformation and upgrading of products and groups.
The business philosophy of "low cost and high value" is the core, which is the cornerstone of the sustainable development of modern enterprises. The Group also has a lot of experience in management methods, internal and external resource integration, business process reengineering and so on, and has gradually formed a distinctive "Wuling value chain".
Strategy and business
In terms of specific business, Wuling originally had many advantages in the field of micro-cars. Hong Guang, Rongguang and Guang Zhi series are popular all over the country, and truly known to all women and children. The demand for mini-cars by small businessmen is particularly strong, even just needed. Freight can help people in various usage scenarios, and at the same time, the excellent fuel economy also makes many Wuling car owners lament that the light fuel cost can save tens of thousands a year.
In addition to the subdivision of mini-cars, the passenger car business developed by GM Wuling is also very successful. While occupying seven car home markets, it also actively promoted the brand to expand overseas and carry out related core business. The strategic deployment of internationalization has been gradually exported. 15 On August 20th, SAIC-GM-Wuling set up a subsidiary in Indonesia, which was a relatively big move of the group in recent years, showing the idea of expanding in Southeast Asia.
In fact, SAIC-GM-Wuling also pays attention to the dual-brand strategy. Baojun series vehicles in passenger car market and Wuling series vehicles in mini-car market complement each other, enriching the product matrix of the Group. There are many voices questioning Baojun's domestic brand identity, and GM's entry has actually announced the background of the tripartite joint venture. The production and research and development of Baojun series cars are inseparable from the technology and resources used, so it is of little significance to argue whether it is domestic or joint venture.
Wuling glory-new card
The model we are going to introduce today comes from Wuling and belongs to its micro-card series. It was first launched in 18. After 1 was put into the market, the group carried out a brand-new optimization and transformation, and launched a new model-Wuling Glory New Card in July 19. The official price is 538-56800 yuan, which continues the consistent high cost performance. The use of freight logistics is also the main selling point, which is very attractive to users who just need it. Specifically, consumers are mainly private owners. In addition, different models of single and double rows can meet the diverse needs of consumers and achieve a clever balance in pulling people and goods.
Mini-truck is the abbreviation of mini-truck, which is a small truck carrying goods. Its shape is based on micro-surface, and a closed container or hopper is added behind the car body. According to China's motor vehicle regulations, "miniature" is defined as: the vehicle length is less than or equal to 3.5m, and the total mass is less than or equal to 1800kg. The engine displacement of micro-trucks sold in China is not very large, which is mainly economical and practical. Micro-card has the advantages of economy, comfort and strong security, and has always been favored by individual and private owners.
The product upgrade is due to the rising market and strong demand, forcing Wuling to transform and replace micro-cards. With the vigorous development of the mobile Internet era, more and more consumers from e-commerce and other industries are pouring in, and daily freight logistics is essential, which is also an important reason why micro-cards can still maintain their growth trend in the micro-car market. The launch of the brand-new Wuling card comes from a deep insight into the consumer market. Only good enough products can establish a good reputation among users, which must be tested for many years. At the same time, the new upgrade of container size and power has also given everyone a stronger confidence in this car.
Appearance-continuity and change
In terms of appearance, the new Wuling card absorbs the most essential elements of the family series, while continuing the overall style of the old version, it gives the 19 model more freshness and design language. The black net is relatively low-key and flush with the headlights on both sides, while the red Wuling logo is particularly eye-catching and recognizable against the black background. The lower air outlet is matched with a silver fence, which perfectly blends with the front face. The front enclosure is outlined with more lines, thus creating a rich sense of hierarchy, which is quite rare in micro-card models, and the designer's intention can also be seen. At present, there is only a silver version of this car, which seems to be the only color matching of the micro card.
Coming to the side of the new car body, taking the true double-row model as an example, the lines are relatively square, which is also a common style of micro-cards. After all, practicality and freight transportation are its main purposes, and it is necessary to make good use of internal space as much as possible. Therefore, such a design is also expected, and it will definitely sacrifice some aesthetics and cannot be compared with passenger cars. In addition, the red and white reflective strips on the car body are very eye-catching, which makes the new Wuling brand more attractive to some extent. The waistline extends from the headlights to the cargo box, and the traces of deep inward depression are obvious, which also brings a tough feeling to the new car. The double-row structure is very similar to a locomotive, which is very grounded, and the tire size is 195/70? R 15 .
The tail shape matches the style of the whole vehicle, and it has always been square. Of course, this is also limited by the container, which can not only effectively fix the tail to achieve the effect of complete sealing, but also maximize the use of space and coordinate with the outline of the body. The tail is still painted with a red and silver reflective tape similar to the side body, and the taillight group adopts two symmetrical trapezoidal designs. It is worth mentioning that the spare tire is set at the bottom of the rear of the car and can be clearly seen through the picture. In addition, the rear wheel is semi-enclosed, and the black plastic plate even extends to the same height as the center of the tire, which should be to effectively block the sediment and stones, which can be said to fully consider the use scene of the truck.
Indoor space, function and design
The body size of the new Wuling Glory truck is (mm) 5220/1760/1900, the wheelbase is 3350 mm.. 1.9 meters, which not only ensures the internal seating space, but also is lower than the height limit of 2 meters, which means that you can drive freely in all scenarios. Single-row containers even exceed 3 meters in length, which are made for freight transportation and can be easily placed. When unloading, all three partitions can be put down, which greatly improves the transportation efficiency. The size of the double-row container is (mm)2450/ 1630/360, and the maximum load can reach 6 14kg, which is close to the weight of 10 adults. In addition, the new card adopts the design of separating the carriage from the container, which improves the strength of the car body and can be easily transported under full load.
The interior continues the old design, and the overall symmetrical layout is slightly mediocre, lacking some creativity, but it seems that the micro card can do the best. After all, the price within 60 thousand will inevitably limit R&D and design cost. Most of the center console is made of plastic, and the color tone is only a version of brown, which is in contrast with the black steering wheel and the central control area, and it is also a bright spot inside. However, the shortage of configuration is also obvious. For example, the steering wheel has only a simple steering function, and there are no multi-function buttons on the surface, which means the lack of multimedia configuration and cruise control. The central control panel is a small horizontal screen, and the bottom is basically controlled by physical buttons.
Fabric seats are standard. In addition to the light gray decoration on the surface, there are silver elements in the middle. The two-color design enhances the sense of liveliness to a certain extent, but on the other hand, the color matching is still a bit old-fashioned, which may be more of a problem of stain resistance. The rear seats are relatively regular and there is no room for adjustment. There is no headrest in the middle position, but the basic riding needs can still be met. In the specific configuration, the new car is equipped with ESP electric power steering system, ABS anti-lock and EBD braking force distribution, which can make the daily operation and use of the owner more convenient and easy.
Power and suspension
In terms of power, 19 is equipped with 1.8L naturally aspirated engine, with maximum power 125 horsepower and peak torque 180 Nm. This engine meets the national six emission standards and strives to improve efficiency while maintaining strong power. The transmission system is a 5MT manual gearbox, and most mini-cars are also equipped with it. The suspension adopts the combination of front McPherson single suspension and rear longitudinal leaf spring. It is worth mentioning that the number of rear leaf springs is further increased, which improves the cargo capacity of the vehicle while maintaining the stability of the suspension.
Conclusion: The brand-new Wuling Glory Truck further perfects the product matrix of Wuling mini-car series. While maintaining the original flavor, the new model has been upgraded and improved in size and power, which can be said to meet the increasing needs of consumers. The commercial vehicle market cannot be compared with passenger cars, but for the sake of user experience, Wuling is willing to change constantly, or SAIC-GM-Wuling is willing to change, whether it is Baojun or Wuling. From the perspective of product strength, this micro card does not lose any competing products of the same level. Most importantly, its price is less than 60,000 yuan, which is quite attractive to any consumer who needs it.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.