Different products have different quotation methods (1)

As we mentioned earlier, the value of products can be divided into two categories: products that solve problems and products that satisfy the spirit.

Most products are clearly marked and easy to replace. The more transparent and clear the price is, the decision to buy and sell is often an instant; The quotation of this kind of goods is actually the actual price and the promotion price.

When the product attributes are relatively unique, there are relatively few substitutes, the product advantages are obvious, and the customer cost is high, we need to have a certain progressive process when quoting, rather than reporting it to the end;

This quotation logic is applied to the commodity attributes with high efficiency and low frequency in the operation mode, such as real estate, cars, weddings, decoration, virtual paid courses, etc.

What if the customer is silent after the quotation?

1, let's not rush our sales and open this embarrassing situation.

2. Look at the customer's reaction, wait a little, and then wait and see (suppose you are eager to talk, the customer will discuss your topic and peel off your price system, such as: I don't think it's worth it, I think it's too expensive, and so on. ); Silence means that customers can't accept it and feel expensive. The value in his mind doesn't match your quotation.

Coping logic after citation

We can ask the following questions directly.

1. What do you think of our brand?

What do you think of our products?

3. How do you feel after the product experience?

Do you think the product meets your needs?

Ask the above questions before quoting.

The quotation should be broken down. Don't complete the promotion at one time. To put it bluntly, it is to let customers gradually accept and determine.