Simply put, it is to express your creativity or leadership ideas through your words.
Second, copywriting works refer to the scheme works you have done.
For example, the general activity planning scheme (including company opening, celebration and promotion activities), some project schemes (relatively abstruse and demanding comprehensive ability), and even some written works such as articles and novels you have written.
Third, personal views on copywriting work, personally think that first of all, you must have a certain ability to organize words, secondly, you must have ideas, and thirdly, you must have the ability to execute and communicate.
Personally, the most important thing is execution, because you may face all kinds of problems in this process, which are not estimated in your plan, and this requires your communication and on-the-spot command and adaptability.
The overall plan of the activity mainly includes the following parts.
1, activity theme (What is the theme of this activity? There must be an attractive theme.
2. the purpose of the activity (what is the ultimate purpose of this activity? ) 3. Activity elements (time, place and personnel) 4. Activity content (what is the specific content of the activity? 5. Activity support (support from internal departments, customers and other partners) 6. Activity publicity (Internet, regular publicity, newspapers, television, radio, etc.). 7. Activity execution time schedule (when to sign and approve the plan, design promotional materials, advertise and other time nodes must be mastered and can only be completed in advance. I can't postpone it. Activity budget (refers to the cost of doing this activity) 9. Activity summary (required after the completion of this activity) I have never been exposed to game planning, but I believe that the ultimate goal of planning is the same, that is, selling products or starting the brand awareness of the company.