The end of the transaction does not mean the end of the customer relationship. We should keep in touch with customers in the after-sales link to ensure their continued satisfaction. Customers are more willing to associate with people who are similar to themselves. They hope that the relationship with the company is more than a simple business relationship, so it is very important to establish a good interactive relationship with each customer.

Old customer marketing, in short, is how to maintain customer relationship with emotion, so that customers feel warm, willing to be friends with enterprises, willing to spend again and introduce friends to buy. Here, emotional communication is an important way to maintain customer relations.

Daily visits, holiday greetings, wedding activities, a birthday greeting and a bunch of flowers will make customers feel warm and let them know that she is an important customer of the enterprise. In order to further make customers feel warm, customers can participate in activities organized by enterprises and feel the corporate culture.

For old customers, you can also introduce more preferential measures, such as quantity concessions, gifts and so on. , and increase the willingness of old customers to introduce business by giving gifts, paid introduction, etc. Of course, today's society is different from the past. People pursue not only material feelings, but also spiritual and cultural experiences. Everyone has his favorite gift. You can't choose a gift that everyone likes. So more people choose to buy gift books at different prices. First of all, the gifts in the gift book are not single, and the recipients can choose their favorite gifts at will. Secondly, the styles of gift books are varied, conveying high cultural implications and giving different people different cultural experiences. In short, the maintenance of old customers is gradual: from standardized service stage to personalized customer participation stage, so that customers can feel sincere warmth.

Enterprises should pay attention to developing long-term and mutually beneficial cooperative relations with customers, so as to improve customers' loyalty to enterprises. Loyal customers are willing to buy more enterprise products and services. With the growth of loyal customers' age and economic income, their purchasing power will be further enhanced. And, through the influence of loyal customers, drive their relatives and friends to buy. Therefore, maintain good customer relations and warm customers with your heart.