Step 1: Study the market and competitors.
First of all, you need to study the market deeply. Understand the market size, trends and development opportunities of your industry. At the same time, study the positioning of competitors and target customers to find out their own strengths and weaknesses. This information will provide valuable reference for your customer orientation.
Step 2: Analyze the existing customer data.
Use the existing customer database and sales data for analysis and mining. Check the similarities and differences of your customer groups, such as age, gender, geographical location, occupation, etc. This will help you determine the core customers you attract and provide clues for further positioning.
Step 3: Create buyer information.
Imagine the target customer as a specific person and create a buyer's design. Consider their age, gender, hobbies, buying behavior and other characteristics. Understand their needs, pain points and values, so as to better position your products and services and establish emotional ties with them.
Step 4: subdivide the target market
According to the different characteristics and needs of customer groups, the target market is subdivided into several subgroups with clear characteristics. These subdivisions can be based on geographical location, age, income level, hobbies and other factors. Each sub-group may have different needs and preferences for your products or services, so you can carry out targeted marketing activities.
Step 5: Conduct research and testing.
Conduct market research and testing to verify whether your target customer orientation is accurate. Collect customer feedback and opinions through questionnaire survey and focus group discussion. According to the feedback results, fine-tune and optimize the customer orientation.
Step 6: Create a portrait of the buyer.
According to your research and analysis, create buyer portraits for each market segment. Describe their characteristics, needs, purchasing preferences and purchasing motives. This will help you better understand your target customers and guide your marketing strategy.
Step 7: Evaluate and adjust regularly.
Customer orientation is a continuous process. Regularly evaluate the effectiveness of your customer-oriented strategy and make adjustments according to changes in the market and customer needs. Always pay attention to market trends and competitors, and adjust your positioning strategy at any time.
Through the above steps, you can conduct accurate customer orientation, find the target customer group that best meets your product or service, conduct more targeted marketing activities and improve sales effect. Remember, customer orientation is a dynamic process, which requires continuous learning to adapt to market changes.