How to write a plan to improve jewelry sales performance? Sometimes the business of jewelry stores will be worse, and we need to find ways to improve the sales performance of the stores. What does a working copywriter look like? Let me give you a brief understanding of how to write a plan to improve jewelry sales performance.
Jewelry sales performance improvement plan 1 how to write?
1. Promotion strategy
1, dm flyer, flag lowering
For example, the advertising slogan "Give preferential treatment, be polite, and bare stones will accompany you every day", with 5. 1-5.4 as the theme and New Year's Day as the main leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.
2, the image scene layout
First, the specialty store
Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two 5. 1-5.4 trees (candies are hung on the 5. 1-5.4 trees), 10 meters of colored flowers, snowflakes spray words, flags and small ornaments are hung from the ceiling, and balloons are added at appropriate positions.
in shop
Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two 5. 1-5.4 trees at the entrance of the passage (candy is hung on both trees), flags and small ornaments are hung on the ceiling of the shop, and colorful flowers 10 meter.
C. counter
Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a 5. 1-5.4 tree (candy is hung on the tree of 5. 1-5.4) is set at the entrance of the store, and colored flags and small ornaments, with a ribbon of 10 meter, are hung on the ceiling of the store.
3. Festival image is popular
Festival image pop is used in conjunction with dm single page, with the theme of 5. 1-5.4 and New Year's Day, and with festival promotion activities, the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.
4. Image balloon
This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in mobile advertisements in Dianshi Jewelry 5. 1-5.4 and New Year's Day promotions, and all children who enter the store will be given image balloons. (-The most comprehensive and professional business network in China)
5. Candy
65438+February 24.25, 65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.
6. Couple package
During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.
7. Gold card
During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (If the original price 1000 yuan is 50% off, then 20% off: 1500×50%×80%)
8. VIP card
Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a vip card. (If the original price is 50% off 1000 yuan, then 8.8% off: 1500×50%×88%)
9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.
10, overstocked goods can be discounted with a gold card.
Second, promote the budget.
1, dm single page, flag hanging
A4 Page 3000×0.50 Yuan = 1500 yuan
2. Festival picture pop (_ frame)
1600mm× 500mm
120 yuan × 10= 1200 yuan
3. Image balloon
0.20 yuan × 1000=200 yuan
4. Candy
400 yuan
5. Small gifts
10.00 yuan× 500 = 500 yuan.
6,5.1-5.4 tree
12 tree x100 yuan = 1200 yuan.
7. Accessories
30 yuan × 12=360 yuan
8. Unforeseen expenses _ yuan
How to write a plan to improve jewelry sales performance II. Activity background
In order to better convey Jiahua's emotional culture, enhance consumers' impression and memory of "Jiahua Jewelry" and promote sales with brands, this activity plan is now formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "Jiahua Jewelry", which reminds the target consumers of their concern about "Mother's Day", triggers their celebration of "Mother's Day", and makes "Mother's Day" penetrate into the emotional depth of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the purchase rate of brand names.
Second, the purpose
1, send a sincere blessing to all mothers in the world.
2. Drive the sales of Jiahua Store products.
3. Carrying the brand mission of Jiahua brand "I express all kinds of feelings"
4. Inherit the traditional concept of marriage and establish the market position of Jiahua Jewelry as the first jewelry brand in the wedding market.
Third, the theme
Thanksgiving mother, jewelry love!
Fourth, the target market
Cater to the psychology of target consumers and meet emotional needs.
The target group is people aged between 25 and 45 who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Verb (abbreviation of verb) I-word duration
May 1 1- May 14
Activity of intransitive verbs
1. All customers who visit Jiahua Jewelry Store during the event will receive a carnation.
2. If you spend more than 5,000 yuan (preferential price) in Jiahua Store, _ _ wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can design a simple wedding photo series with a local wedding photo studio, named "Love for Mom". )
3. Mothers who have been married for more than 13 years can get a beautiful gift of Jiahua jewelry with relevant documents. (places are limited while stocks last), and you can also enjoy a 8.8% discount.
Seven, publicity methods
1, "Mother's Day" content banners are hung on the main streets of the city.
From May 1 1 to May 65438+3, high-density banners were hung on the streets with large traffic in urban areas, and in the name of "Jiahua Jewelry", people were reminded to pay attention to "Mother's Day" in sensational language, forming a strong festive atmosphere.
2. Send a "Mother's Day" family message; Send the activity content by SMS.
From May 1 1 to May 13, in the name of "Jiahua Jewelry", a wonderful message of "Mother's Day" was sent to new and old customers of "Jiahua Jewelry" to remind consumers that May 13 is "Mother's Day" and impress consumers with emotional exchanges. On May 9th and 10, the activity content was sent by SMS to inform the target consumers of the activity content of "Jiahua Jewelry" from May 1 1 to 13, and the main location of the activity.
Optional content of banners and text messages:
1. A mother's heart is a paradise for children and a thermometer for children's feelings. The most holy and beautiful thing in life is maternal love.
———————————— Jiahua Jewelry
2. Mom, you are the perfect combination of mother, confidant and friend. Today is Mother's Day, and I want to say to you, "Mom, I love you."
———————————— Jiahua Jewelry
There is one of the most beautiful voices in the world, and that is the mother's call. Happy Mother's Day!
———————————— Jiahua Jewelry
All the glory and pride in the world come from mother. Mom-you are my supreme sunshine, more dazzling than diamonds.
———————————— Jiahua Jewelry
5, grateful mother, jewelry love!
From May 1 1 to May 13, "Jiahua Jewelry" presented a triple gift to the loving mother in the world. Affordable gifts: folding jewelry; Filial piety: bright carnations; Sweet gift: wedding anniversary photo.