Cloud shopping started from 2 1, and Ali's word-of-mouth live broadcast and other platforms successively launched online live broadcasts in SM City Plaza, Vientiane City, Chinatown and other key business districts, on the one hand, it drained merchants, on the other hand, it distributed shopping vouchers and consumption vouchers to consumers.
At over the rainbow Atlantic Store, from March 23rd to 29th, many live events ignited the passion of consumption. As soon as consumers enter the mall, they can see the live broadcast notice and scan the code to participate in the live broadcast interaction. * * * More than 65,438+00 brands will appear, including jewelry, clothing and cosmetics.
Some activities are under intense preparation, including popular "coupons"
From March 28th to 29th, Suning, Xiamen will hold a "100 million yuan coupon distribution" activity, and each person will receive 1000 yuan coupons, totaling 654.38+million copies, further releasing the consumption vitality.
At present, Panji Center turns on the fresh air exhaust system for disinfection three hours before opening every day, and provides free masks for the staff in the business to check the shopping environment of consumers in detail.
In response to the "Love Xiamen" and "Cover" consumption initiative, Panji Center has joined hands with merchants to provide "people's livelihood" protection services for the general public, and has continuously launched fan circles, WeChat communities, WeChat groups and small program sales platforms to ensure that people's livelihood products are provided to the public, and at the same time, it also provides merchants with multi-channel sales opportunities for free. They provide one-on-one service to big customers and give epidemic prevention gift boxes, including hand sanitizer, hand cream, masks and other gifts.
Weng Yuanyuan, deputy general manager of Panji Business, said that during the 100-day consumption promotion activities, Panji Center will continue to increase online shopping mall activities and launch food festivals, new day tasting, wedding seasons and other activities. At the same time, a VIP private space will be opened in the VIP room on the second floor of Panji Center to provide VIP guests with exclusive watch appreciation and other services, and a one-on-one try-on experience will be launched. Starting from April, Panji Center will launch a series of activities, including healthy and light meals, more than 20 online shopping malls to buy meals at high value, and an offline food festival to provide online and offline discounts. They will also launch the spring and summer of 2020, experience the first-line international big-name special spike and other activities, and launch the tourism season theme activities during the May Day holiday.
SM Xiamen many new brands will meet with you. After the epidemic, SM Xiamen still insists on business, especially Wal-Mart in SM Phase I, which is still open from 7 am to 23 pm to ensure sufficient supply and stable prices.
It is understood that in the middle and late April, SM Plaza will carry out large-scale promotion activities. SM Department Store located in SM City Square is under renovation, and new beauty brands will enter the market, gradually introducing brands such as YSL, Shu Uemura, Givenchy and GucciBEAUTY. The entire beauty brand will be fully upgraded. Together with the beauty brands in Sephora and Watsons stores, SM will become a one-stop beauty gathering place in Xiamen.
It is expected that by mid-May, the transformed SM department store will meet with consumers. At the same time, the adjustment of SM's digital area will gradually release space, and some cultural and creative life brands will settle in. In addition, the food area on the fifth floor of SM will be restarted in late April and early May. When meeting with gluttonous fans, there will be many catering brands that have opened their first stores in Xiamen.
Xiamen Suning issued 6,543.8+billion coupons, and each person could receive 1000 yuan. Xiamen Suning will issue coupons for offline stores with an amount of about 654.38 billion yuan in Xiamen. Coupons can be used to buy household appliances, department stores and other goods. Coupons can be collected on the same day until March 27. They said that they will enter the peak season of air conditioning demand in early April, and home appliances and home improvement enterprises will introduce preferential measures one after another. Now is the best time to buy home appliances.
According to reports, the coupons issued by Xiamen Suning to consumers are 500 yuan electric coupons and 500 yuan department store coupons, totaling 1 1,000 yuan. Vouchers are issued in the form of electronic vouchers, which can be collected by the public through the official account of "Xiamen Suning" WeChat, with a maximum limit of 1 1,000 yuan per person. 500 yuan household appliances coupons can be used to buy air conditioners, ice washing, black electricity, kitchen and bathroom, central integration and other items, while 500 yuan department store coupons include 100 yuan gold coupons, 100 yuan inlaid coupons and department store 50 yuan shoes and clothing coupons, all of which are fully reduced.
After the collection is successful, consumers can prompt according to the time and method of use, and then go to the store to shop and show the coupon code. When using, the system will directly deduct the settlement according to the actual payment amount after identifying the category of goods purchased by consumers. Offline stores are applicable to all Suning's self-operated electrical appliances stores in Xiamen, including 2 Carrefour stores, 3 RT Mart stores and Xiamen Suning.cn Plaza (formerly Huli Wanda Department Store).
Ali 2 1, Word of Mouth conducted two live food broadcasts in SM Harvest and Minnan of Xiamen Vientiane City, and won the highest praise of 65,438+10,000. At 3 pm on the 22nd, Word of Mouth was broadcast live in Chinatown. After simply visiting the business circle, the anchor will have a food experience in stores such as Rong Xiansen and Sevenbus, and distribute brand coupons and kill dishes.
In the 100-day consumption promotion activities, Alipay will launch live broadcasts like "Cloud Shopping" and "Cloud Dinner" every week, and well-known local anchors in Xiamen will take you to explore stores and go shopping together. Users only need to open Alipay APP, click "Word of Mouth" in the middle of the bottom of the page or directly open Word of Mouth APP, and select "Word of Mouth Live" to enter the Alipay City Life Week live good goods page and choose to watch. The live content covers business, catering, tourism and life services. Alipay, Word of Mouth, Hungry, and Flying Pig all have live online broadcasts.
When JD.COM goes home to attend the 4.15th anniversary celebration, JD.COM will hold the 4.15th anniversary celebration from April 5th to April 5th. This year marks the fifth anniversary of JD.COM. COM's home. At that time, a promotional activity with the theme of "You live with your heart, you are cute" will be held to distribute benefits to consumers, including 50% off the venue, big-name spikes, red envelopes and other activities.
Haicang Aloha launched a 50% discount on eating and drinking. Next weekend (March 28th and 29th), Aloha City Plaza in Haicang District will hold "Pick up chopsticks and enjoy health! "Open dining, 50% off the whole audience" theme activity. During the event, restaurants in Aro Sea (except a few large chain restaurants) will offer a 50% discount on internal food. At that time, customers can enjoy a 50% discount on all dishes when dining in the store.
It is reported that in this activity, the management of Alohai City Plaza jointly issued the initiative of "using public chopsticks and spoons to promote the construction of civilized dining tables in Xiamen". Advocate citizens to use public chopsticks and spoons when eating at home or out; It is suggested that catering businesses take the initiative to provide supporting service facilities and actively guide consumers to use public chopsticks and spoons.
Therefore, shopping malls also provide intimate catering services. In addition to taking temperature and registering customer information before entering the store, catering businesses will also prepare public chopsticks and spoons intimately to promote "great civilization" with "small tables".
Tongan encourages business circulation enterprises to innovate boldly. On the afternoon of March 2 1, in Lehaicheng Square, Tong 'an District, the reporter saw that many shops were advertising outside to promote sales, and many preferential information such as "Buy one for the whole audience, get two for free", "50% off two pieces" and "5-7% off selected goods" also attracted long-lost popularity. Ms. Zhang, a clerk in a clothing store, said that in the last two weekends, more people went out to shop.
The reporter learned from Tongan District Bureau of Industry and Information Technology that Tongan District actively responded to the city's call to promote consumption activities, informed major supermarkets and key commercial enterprises in Tongan District to carry out promotional activities, and encouraged commercial circulation enterprises to explore ideas, boldly innovate and expand consumption activities. Next, we will also organize various tourism promotion and marketing activities by the Culture and Tourism Bureau of the United District to do a good job in attracting tourists after the epidemic and further promote the tourism development of Tongan District.
Jimei's activities are mainly online. Because of the inconvenience of customers nowadays, most of them mainly shop at home. Jimei wanda plaza launched the marketing campaign of "Wanda School". The form of activities is mainly online, supplemented by offline, to guide the orderly operation of brands, categories and formats.
Hong Ruiguang, deputy manager of Jimei Wanda Marketing Department, introduced that the activities are based on people's livelihood and lifestyle, ensuring customers' daily needs, such as Yonghui Supermarket, Suning, Shilin Wood Industry and king of the children, and providing intimate services such as on-site spike, community group purchase and optimal direct delivery. In terms of fine clothing, Watsons, Chow Tai Fook, Caohua, Seven Wolves, FIFA, etc. , carry out "innovative purchase" in online live broadcast and community marketing, and organize discount activities for new products and off-season products.
In the entertainment experience format, Wanda Studios, Baby King, Gym, Charming KTV, etc. , to carry out pre-sale benefits such as Spring Flower Experience Package, and online home interactive experience activities such as Cloud Fitness and Junkala ok. In terms of catering, Haidilao, Shihuitang, Harvest and so on. , cooking food, live broadcast of American food online, package discount, and direct delivery to home within three kilometers. Wanda plaza will continue to adhere to epidemic prevention work to provide customers with a safe shopping environment.
Except wanda plaza, Xiangfa Department Store has a 30% discount on all the department stores, and many goods in Jimei Store in RT Mart are buy one get one free. Next, Xiamen Champagne Outlets will start promotional activities on April 25th, with 100 international famous products and sports as low as 30% off.
The discounts in these shopping malls are very good and the time is relatively long. Everyone has been staying at home before. Although it is possible to go out recently, everyone should pay attention to safety and protect themselves!