1. The four stages of hotel marketing model are gradually improved by hotel professionals and all hotel owners through practical operation. The first stage is the application of 4P, that is, the combination of product, pricing, location and promotion. The characteristics of this combination are: ① controllability, ② dynamics and ③ integrity. Hotel marketing mode and strategy, innovative marketing concept, the pursuit of customer satisfaction. The second stage is the application of 4C: namely, consumer, cost, convenience and communication; When all departments of an enterprise Qi Xin work together to serve the interests of customers, the result is overall marketing. Its significance lies in emphasizing the correlation between various elements and requiring them to become a unified organism. 4C is to strengthen the marketing mix centered on consumer demand. The third stage is the application of 4S: satisfaction, service and smile, speed and sincerity. The marketing strategy of 4S emphasizes the establishment of a "consumer-owned" marketing orientation based on the needs of consumers, and regularly evaluates and improves the comprehensive satisfaction index of hotel products, services, brands and consumers. The fourth stage is the organic combination and application of 4PCS: namely, the hotel-centered marketing management concept, the consumer-centered concept and the social marketing concept. The core of 4PCS marketing management concept is to correctly handle the interest relationship among enterprises, customers and society, and finally realize the enterprise goals. Therefore, in order to satisfy customers and achieve marketing objectives, hotels should not only consider a certain factor and means in isolation, but must start from the characteristics of the target market demand and marketing environment, and comprehensively use various marketing means according to the characteristics, resources and advantages of the hotel to form a unified and supporting marketing strategy, give full play to the overall benefits and strive for the best results. 2. Innovation of marketing concept: it is divided into nine aspects: 4R marketing method, brand classification, doing well is a process of selecting market, re-understanding of management, marketing and sales, thinking about theme hotels and theme products, establishing customer platform and network marketing, how much you know about exhibition economy, and some elements of hotel sales and operation. Hotel marketing has reached a new level, emphasizing the customer-human factor, paying attention to the care for customers and the maintenance of customer relations in the marketing process. The production process and consumption process must be based on the principle of "people-oriented" and constantly adjust, create and plan new products according to the characteristics and needs of buyers and sellers in order to achieve the ultimate goal. 3. Follow the satisfaction of the guests: the responsibility of the employees and the responsibility of the management. Have you found any problems that are easy to occur when you feel that there is a gap between yourself and a high-level hotel? Employees should love the hotel, care for the guests, embody the purpose of the hotel, pay attention to details in management, "quantify" standards, pay attention to "persistence", find gaps, reflect their own characteristics, and achieve "no one has me, no one has me, no one has me." Secondly, according to what we have learned, let me talk about my idea: 1. People-oriented includes employees' and guests' first feelings about the hotel, which is mainly reflected in hotel characteristics and staff quality. As the representative of corporate image, every employee of the hotel should be decent, generous and dignified. Every post should be professional and have star-rated service standards. It is required to love the hotel, care about the guests, take the guests as the center, and let the guests have credibility and satisfaction with the hotel. The rules and regulations of the hotel should be adjusted according to the needs of the guests, instead of requiring customers to adapt to and abide by the hotel system, we should take consumers as the center and expand the market with small products. 2. The products of the five major hotels (1) should be built with the business philosophy of "taking the lead in developing new products and eliminating old products". (2) The environment creates an innovative consumption environment, which requires the guiding ideology of "new ideas every day and new tricks every month". (3) The market creates "the market is as big as the heart" and changes the concept of cake into the concept of dough. We should actively solicit opinions and demands from all sides, contact customers through discussion, listening to opinions, communicating information, etc., and make free advertisements for hotels by borrowing customers' words, so as to open up a broader customer market for us. (4) the creation of word of mouth "Gold and silver awards are not as good as customers' praise, and gold cups and silver cups are not as good as customers' word of mouth." The sign of a company's success lies not only in how high its popularity is, but also in how high its customers' word of mouth is for hotels and the cultivation of customer loyalty. Therefore, we must make great efforts to this end, and we must always show our best products and services to our customers, giving them unexpected surprises and a sense of value for money. (5) Brand building is the catalyst and intangible asset of hotel development, and it is the foundation of survival. There must be a "three products in one" business philosophy, personality determines products, and products determine store products. We should start with improving the comprehensive quality of employees and establish a scientific training, education and guidance mechanism, so that everyone can realize the importance of maintaining the hotel brand and that everyone is a part of the hotel brand connotation. 3. "Management should have distinctive theme products". Do a good job in market research and market positioning. What kind of hotel are we, who are the main consumer groups, and what kind of products can be suitable for them? Lock in our tourism market, the market can't be chaotic, "Birds of a feather flock together, people are divided into groups" to make hotel products "different, special and new", starting from three aspects: hotel characteristics, staff clothing and commodity changes. The concept of hotel sales is "catering is the window, and guest rooms are the cash cow", so it is possible to create special catering as a breakthrough to drive the overall consumption and popularity of the hotel, and the room occupancy rate depends on the all-round operation of the whole hotel. The renovation of guest rooms needs to be accelerated. After * years of operation, the hardware facilities in our guest room really need to be adjusted immediately. It is a process of choosing the market to be bigger and better. We should start from local areas to adjust, and the price of newly renovated rooms or private rooms will rise slowly within 30%. We should give our guests a choice so that they can express themselves. Marketing needs to focus on the needs of customers, introduce customers first, and drive consumption with low-priced products to form a virtuous circle.