learning ability
Engaged in planning industry needs diligent learning ability and scientific learning methods, especially learning from other people's successful experience and failure lessons, realizing knowledge reserve and the ability to read thousands of books, keeping pace with the times and constantly learning new knowledge and ideas.
Because planners live by intelligence, they need to see deeper, farther and wider than others, which requires constant thinking and learning.
elaborative faculty
The creativity and innovation of planners can be imitative or original, which requires contact thinking, lateral moving in and out thinking, analogy thinking and so on. And need to have the ability to think and summarize success and failure cases. Get rid of the rough and the fine, get rid of the false and keep the true,
Leave the essential things, abandon the non-essential things, and find out the understanding of the essence and regularity of objective things. After analysis, make a comprehensive abstraction and generalization, and then make judgments and inferences that are conducive to planning activities.
Planning ability
Brand planning is one of many types of planning, and it is an art that integrates strategic creation and scientific decision-making. The comprehensive and thoughtful planning is directly related to the success or failure of the whole advertising and even the whole marketing activities. Only under the guidance of scientific planning strategy and consciousness,
Only by strictly following the basic procedures of advertising planning and doing all the work in a down-to-earth and creative way can we win the market.
design capability
Advertising design and product design are inseparable from relative artistic skills and skilled application of professional design software. Modern advertising designers need to master more than these principles of art and image. The inspiration of design generally comes from life, but it is higher than life to some extent.
Learn to observe the nuances of life and capture inspiration, so as to twist design out of life and sublimate it into works of art.
Expression and communication skills
The expressive ability refers to the planner's ability to express his own views and opinions, that is, the expressive force of planning works. When doing advertising planning, I can express my views clearly and methodically, and use advertising copy and advertising design in advertising activities to effectively express advertising creativity.