The Bride was published in July, 20001year. This is a monthly magazine, every 25 yuan. This is an earlier marriage magazine in China, and it cooperates with three famous American marriage magazines-Modern Bride, Bride and Elite Bride. On average, 20 ~ 30% of the content in each issue is based on foreign materials, and the local content includes practical information and humanities topics. Ye Runxin, the magazine's distribution director, positioned himself as "providing readers with distinctive and valuable forms of marriage and love, drawing on foreign popular information and tapping the potential of the domestic market." "Everyone is happy" was established in 2004 10. This is a monthly magazine in 8 yuan. It cooperates with Japanese wedding magazine Zexy to provide the most comprehensive and complete wedding information. "Everyone is happy" introduces the knowledge about marriage to readers, and avoids the blindness that young people often make in the process of marriage. At the same time, it is more meaningful to tell young people how to get married on the basis of traditional marriage methods. I hope the wedding can provide young people with opportunities to express their feelings and exchange ideas with their parents. Magazines are characterized by practical information and almost no non-information content. Wang, its production director, told reporters that it is necessary to guide some emotional and psychological problems of marriage, but many wedding magazines and ordinary marriage magazines are doing this, and it is meaningless to repeat them. Although "Cafe de coral" mainly publishes information, it is not an advertising agency, but indirectly guides the wedding company to conduct consulting sales. This is the biggest difference between this magazine and other wedding magazines, and it is also the concept it founded in the practice of running a magazine in the past two years. Facts have proved that this magazine positioning has won market recognition. Wang said: "This service has made many companies and readers rely on our magazine Wedding. It was founded in 2003 1 1 month, originally initiated by Shanghai Civil Affairs Bureau, and released to the public in 2004. Originally bimonthly, it was changed to monthly in August this year at the price of 15 yuan. This magazine mainly introduces international fashion trends, and at the same time introduces psychological problems in specific periods such as pre-marriage and wedding through special topics. This comprehensive positioning mode, which not only introduces fashion trends but also provides information, is becoming more and more popular.