Jewelry Tanabata Activity Plan 1 I. Activity Time
Xx, xx, xx (Chinese Valentine's Day) -XX, XX.
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the background of the incident
Every festive season, I miss my relatives, Tanabata, xx, 2020-xx, and xx are connected with good festivals. Valentine's Day is an excellent opportunity to express love. Lantern Festival was called Lantern Festival in ancient times, and it was also a festival for couples to meet and watch lanterns and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift-rose that can tell love stories is introduced, so that people can express their love and gratitude to their lovers or lovers with roses that can tell love stories, and at the same time, xx jewelry is attached with emotional significance, which can impress consumers' hearts through emotional appeals and win with emotional marketing.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xx jewelry brand and seize market share;
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Sweet-talking rose-XX jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys over xxXX yuan in XX jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them with jewelry, so that lovers or lovers can get a noble diamond and an emotional spiritual gift at the same time.
3. New listing
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Seven. Activity budget
1, "Roses that Speak Sweet Words": XXXX Yuan;
2.x exhibition frame: xxx yuan;
3. Publicity page (DM): XXXX yuan;
4. Advertising fee: xxx yuan;
5. Total: xxx yuan.
Jewelry Tanabata Activity Program 21. Activity Background
In China, romantic Valentine's Day has become an opportunity for men and women to express their love, and jewelry is a gift to express their love.
Second, the theme of the event
Xiang yue Jia Rui romantic life
Third, the activity time
X month x day -x month x day
Four. Activity content
Yellow platinum:
1, discount for thousands of gold x yuan/gram for platinum x yuan/gram.
Diamond ornaments: X-fold in the audience, love forever.
1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
3. "Don't give up xx"
Xx Diamond Jewelry has specially launched the "Don't give up xx" special package to let you experience different love.
Xxx tanabata activity plan
Activity theme: Holding hands, a lifetime of luck.
Activity time: x month x day -X month x day
Activity content:
Yellow platinum:
Gold and platinum spend over xxxx yuan to send xx yuan diamonds.
Gold and platinum spend over xxxx yuan to send xxx yuan diamonds.
Gold and platinum spend over xxxx yuan to send xxx yuan diamonds.
And so on.
Silver ornaments:
Xxx silver jewelry x discount.
Diamond jewelry:
Choose a series of products, named "always holding hands", and prepare wedding souvenirs.
1, Meeting Lao Fengxiang-The Agreement of Life
Anyone who buys "hand in hand forever" series of diamond products can get a wedding gift worth xxx yuan from Laofengxiang Jewelry Store.
2. Meeting Lao Fengxiang-The Seven-Year Itch
Anyone who buys the "hand in hand forever" series of diamond products can get a wedding anniversary gift worth xxx yuan from Laofengxiang Jewelry Store.
You buy diamond ornaments, I will give you gold.
Where diamond products are purchased,
Those who actually pay xxxx yuan will be presented with a red rope bracelet with thousands of gold beads. Weaving fee is calculated separately;
Those who actually pay xxxx yuan will be given two red rope bracelets and thousands of gold beads. Weaving fee is calculated separately;
If you actually pay more than xxxx yuan, you will receive three bracelets with red rope and thousands of gold. Weaving fee is calculated separately;
4.xx diamonds are discounted. On Valentine's Day, choose two kinds of diamond ornaments and get a discount of xx.
Verb (abbreviation of verb) activity preparation
1, store layout, store door with pink heart-shaped arch.
2, gift customization, with the wedding anniversary, eternity as the theme.
3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and two stores in X County are merged. )