This should be a promising research. However, the development of this research is really complicated. Since the media began to pay extensive attention to the British royal wedding, marriage seems to be a very hot topic this year, whether it is the royal wedding or the gossip of celebrity entertainment circles. Whether you like it or not, you will always hear a good news about getting married every once in a while. Perhaps because of the change of life concept, western-style weddings and wedding occasions have shown greater market demand. When there are more choices, people are no longer limited to the traditional single "red skirt". Because of this, the wedding dress industry has gradually become another gold digger in China's clothing industry.

As an imported product, the wedding dress has not entered the China market for a long time, but at the current development speed, there is still a big gap in the domestic market of the wedding dress industry, and the prospect should not be underestimated. Recently, the reporter also visited the major wedding dress production markets in Beijing, and almost every market was crowded, which was hot. Although the popularity and the increase of orders have made this industry present a good market situation, when talking with practitioners about the wedding dress industry, the unique style imitation and plagiarism in the domestic market is still a headache for everyone.

Compared with the past, the wedding dress industry has matured a lot. However, compared with the international market, domestic industries still have a lot of room for development in product innovation and structure, system management and channel expansion, which need to be further improved. Take the wedding dress market in Beijing as an example. At present, the production of wedding dresses is still in the state of small workshops. Due to the lack of design talents, imitation has become the main means for them to undertake orders. In China, this phenomenon is so common that there are few bright spots in domestic wedding dresses, let alone a series of products with distinctive personality and characteristics.

At present, there are only a handful of wedding brands familiar to domestic consumers, and only a few brands are not well known. From the perspective of brand quality, these small brands also have certain limitations. It can be said that there is a great need for a leading brand enterprise in the domestic wedding dress market at present, which can provide a model for transformation for many businesses or small workshops with brand management awareness.

In Taiwan Province Province, the wedding dress industry started earlier than that in mainland China, and perhaps there are some experiences worth learning. Taiwan Province Zhonghaxing Company has nearly 30 years' experience in wedding dress industry. General manager Wu Chongxing once introduced their successful experience when interviewed by the author: in western countries, the wedding dress and evening dress industry is almost a family-owned industry, and both customers and employers have strong personal feelings. Different from ordinary dress orders, the production of wedding orders means that customers trust the manufacturers. In Wu Zhongxing's view, the wedding dress industry is completely a "winning by quality" industry.