Innocent was founded by Richard Reid, Adam Baron and jo white, three graduates of St John's College in Cambridge. 1998, they spent 500 pounds on fruit, made a smoothie according to their own formula and sold it at the music festival in London. They put up two vats, which read: "Do you think we should quit our jobs (the three of them were working in a consulting company) to make smoothies? Should/shouldn't ",let customers throw empty bottles into the corresponding trash can. At the end of the music festival, the "should" vat was full, while the "shouldn't" vat was empty-only three bottles. Since then, the three have resigned from their jobs and started their entrepreneurial journey. Fortunately, they got the first investment of $250,000 from American businessman Torres Pinto.

On April 6, 2009, innocent drinks announced on its website that it would sell a small part of its shares, about 10~20%, to Coca-Cola Company, and the three founders still retained all the operating rights of the company. The final transaction was completed at 30 million pounds. After a year of cooperation, in April of 20 10, Coca-Cola Company increased its share to 58% with 65 million pounds. At the same time, the three founders continue to retain all the operating rights of the company. According to official website's publicity, this stock change is mainly due to the wishes of Mr. Pinto, the company's first investor. Mr Pinto is 76 years old and wants to retire, so he sold his shares.

Innocent's trademark was designed by Deepend's design consultant David Streek. Before using the name "innocent", the company's product name was "FastTractor", which means the rapid development from orchard to product. On February 2, 2007, 65438, innocent drinks ranked 40th in the Sunday Times "100 fastest growing enterprises in Britain". It is also the only company that has remained on the list for five consecutive years. In the past four years, the market value of innocent has increased by more than 100% every year.