Model text of liquor sales plan 1 1, market investigation and discussion of black liquor enterprises

Consumer market research

1. Consumer's survey on the overall purchase level of products;

2. The product's point of view and the research of product brand title;

3. Research on product cost target;

4. Research on product cost;

5. Research on product consumption trend;

6. This product can't compare with the advantages of similar competitive products.

7. What is the consumer's demand for product naturalization?

8. Research on product brand positioning;

9, product policy market research;

10, the focus of the product;

1 1, a series of products sold;

12, research on product price positioning;

13, oral and intragastric investigation of the product;

14, product unpacking investigation;

15, research on product sales channels;

16, investigation on the appropriate mode of product transmission;

17, product terminal sales survey;

18, survey on useful promotion methods of products;

19, consumers take the marketing initiative for products;

20. Personal characteristics of product consumers.

(B) product dealer market research

1, which similar product brands are distributed by your company;

2. Which brands have better sales performance, and what is the primary reason;

3. Distribution of similar products in your company;

4. What are the reasons for the best-selling products of various brands?

5. The distributor thinks that the product has insufficient advantages;

6. Is there any way to increase the sales of this product?

7. Are you willing to sell this product?

8. Concerns about selling products;

9. What do you think of the market prospect of this product?

10, taking the initiative of mutual assistance from manufacturers;

1 1, what support do you want the manufacturer to provide?

12. What are the dealer's views and plans for the products being sold?

(3) Market research of partners

1, brand positioning;

2. Product type;

3. Product positioning;

4. Policy market;

5. Prices of various products;

6, the product sells noodles;

7. Distribution area;

8. Market entry strategy;

9. confession strategy;

10, promotion, public and private strategies;

1 1, sales policy;

12, sales situation;

13, static growth of enterprises, etc.

2. Operation diagnosis of black wine enterprises

1, brand strategy diagnosis;

2. Marketing strategy diagnosis;

3. Policy market diagnosis;

4. Market positioning diagnosis;

5, product strategy diagnosis;

6. Diagnosis of price strategy;

7, selling channels to talk about diagnosis;

8. Confession strategy diagnosis;

9. Diagnosis of promotion methods;

10, Sales System Diagnosis.

Model Liquor Sales Plan Part II Work Plan Part I

First, make monthly and quarterly work plans.

Make full use of existing resources, try our best to maximize the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.

1. In the first quarter, focus on market preparation and promotion, and expand the popularity and promotion speed of * * * company. Because we are in a special period of two festivals, many companies have completed their publicity plans, and we will still be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge, step up contact with customers' feelings and form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.

2. In the second quarter, because of the May Day Labor Day, the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for summer drinks, bath products, anti-mosquito products, etc. Will be developed as the focus.

3. During the Mid-Autumn Festival in the third quarter, the advertising market will make a good start for the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to maximize the advertising quota!

Second, make a study plan.

Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge of China Education Universal Network are all the contents I need to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).

In addition, at the end of xx, I enrolled in the * * * major of * * University, because I learned that many of them are doing pre-film, post-film and management courses, and there will be a lot of work in the management and editing of advertising department. I will study systematically and comprehensively so as to combine theory with practice. So I can play a bigger role in the advertising department.

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.

Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.

These are my thoughts on 20xx, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. Xx9, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability.

Part II of the Work Plan

Although a lot of work was done in the first half of the year, some aspects of the work were not done in place because of the short time in sales and the lack of knowledge, experience and skills in marketing.

Work plan for liquor sales. In view of this, I intend to start from the following aspects in the second half of the year, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of 3 million, and strive for 3.5 million.

1, study hard and improve your professional quality.

One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels.

* * The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

E-commerce finally hopes that the company leaders will give more criticism, guidance and support in my future work.

First, it is necessary to further expand the production scale, with the focus on expanding the production scale of highland barley wine;

Second, to do a good job in market sales, the first task is to do a good job in the sales of highland barley wine;

The third is to improve the comprehensive quality of employees, especially the quality of business skills, in order to meet the needs of enterprise development;

The fourth is to attract talented elites to join the company, mainly sales elites;

Fifth, do a good job in safety production to ensure the legitimate rights and interests of employees and enterprises;

Sixth, people-oriented, focusing on serving enterprises, strengthening the construction of corporate culture, establishing a good image of enterprises and enhancing their internal vitality.

(1) Actively participate in the formulation (revision) of industry standards.

The third article of the model liquor sales plan is aimed at the manipulation of Chinese medicine liquor after the price adjustment of "old black powder" in the black and white liquor market. It is a very easy job to write a book for the marketing department of Yihengtian Liquor Co., Ltd. At this moment, there are many kinds of liquor on the market, and the cooperation is very large. If the previous market is not opened, it is very easy to start the market again. The other round face is canal dialect. Anyone who has done wine knows the importance of canal dialect. With favorable policies, you can find more powerful distributors. As long as there are enough canal words and the canal words are well protected, they are considered as new products, and there is no need to worry about no one selling them.

In addition, my idea is that the market should be completely organized in the later stage, and development and sales should be the first. No matter how good the product is, it will never be sold by dealers or manufacturers. As long as there is strategy and confrontation, there is bound to be gains and the market will gradually expand. The market for any product is the same. Strong products face market decline, and new products face strong brand resistance. Whoever analyzes the market more thoroughly and carefully, the business team can implement the policy in a confrontational way, and whoever occupies the summer policy of automatic black wine in the market. There are always two ways to go: strong and pessimistic: strong and famous means promoting consumption through intense and continuous promotion in the thick season. Pessimism refers to the way to see the thick season as nothing or very little.

Advantages and disadvantages: advantages: round face: sales volume is inevitable, inventory pressure is small, output is improved, and economic benefits are inevitable. Disadvantages: it reduces the overall cost, ignores the promotion effect, gets twice the result with half the effort, has serious cash flow, and more importantly, brings pressure to the next off-season sales. The long and intensive peak season once made the sales staff exhausted, and there was a pessimistic state of ignoring sales. Even if the salesperson deliberately does it again, what can he do? Advantages and disadvantages of pessimism: round face advantages: small investment and low risk.

Advantages and disadvantages: ignoring sales, reducing inventory pressure, simply grounding production, losing the existing market and weakening the market. Precise distribution policy: It is very important to firmly grasp the end customers of the existing excellent agency capital, but some major channels are also very important! It is still very effective for real black wine to be taken over by real consumers. At present, many black wine manufacturers have done well in that round face, and some leading black wine manufacturers have begun to build their own canals! At this moment, the sale of black wine is not a good season, and the inexhaustible expansion strategy has broadened the existing channels. In fact, the continuous exploration of new customer groups and markets is the winning rule to be invincible. Therefore, in that season, we need to firmly fight the asylum war, open up customers, and constantly supply new common partners to lay the foundation for off-season sales. At present, there are many kinds of wines on the market, and the cooperation is very large. If the previous market is not opened, it is very easy to start the market again.

The other round face is canal dialect. Anyone who has done wine knows the importance of canal dialect and can find more powerful distributors outside the preferential policies. As long as there are enough canals, take care of them, and you will think it is a new product, so don't worry that no one will sell it. In addition, my idea is that the market should be completely organized in the later stage, and development and sales should be the first. No dealer sells you good products, and manufacturers will never start.

As long as there is strategy and confrontation, there is bound to be gains and the market will gradually expand. The market for any product is the same. Strong products face market decline, and new products face strong brand resistance. Whoever analyzes the market more thoroughly and carefully, and the business team can implement the policy, then according to the current market situation in Linfen, there will be doubts in the market, and even we will try our best to promote it. The character of "Huayao" wine is relatively unsuccessful, especially in the early stage of listing. We must seize any one that is beneficial to the development of our brand.

In view of the price adjustment of old black powder, it is a new start for dealers to fight against old black powder, and we should seize this opportunity during their opening. Don't be weak in defense, and open a comprehensive and focused policy, so that when the off-season comes, we can open up a new development and sales situation. Detailed planning and implementation: at the end of the road, we should pay attention to both feet: in the thick peak season when black wine is being sold, we should mainly focus on the market, gnaw hard bones from breeding, try our best to open up controllable capital and do a good job in the off-season. The purpose of expanding the terminal market and finding new growth targets. Continuous banquets have hit the cost of mobilization. Today, when the price of the old black powder is adjusted, if we cut the cost of the lower group banquet in real time, it will give us a mobilization war to expand some potential consumer groups. Expanding our marketing products is consuming the influence of the group, and we must grasp the theme of the war in real time. First of all, I think we should focus on access, because at this moment and that season, if we make a mistake, it must be a loss of financial and human resources and a waste of time. At present, it is mainly that the board of directors needs to make real-time decisions, and this time can also be a critical moment that determines our success or failure. Real-time fund manipulation will have an inevitable and unexpected impact on future sales wars.

Because sales volume is only a unilateral tool of the company. The sales volume can only be partially recovered in a short time, but what we need is a short-term market. Therefore, we must consider how to make the market; How to create a healthy situation for products and make them grow steadily in the market. 1, market positioning: affirm the purpose of focusing on the growth target of the policy group war; 2, enterprise positioning: enterprises should have a sound marketing strategy, is running, our policy is stable, the framework is stable, but some changes have been made. In that case, we won't take the initiative in the fierce cooperative market.

The competition in the liquor market is becoming increasingly fierce, but looking at the operation of the liquor market, some enterprises are still in an extensive state and rarely carry out intensive cultivation. This has left an effective space for the operation of liquor enterprises. As long as enterprises can make more efforts in this respect and intensively cultivate in all aspects of market operation, they will certainly achieve gratifying results and gain a lot. According to the market working experience in recent years and the operation methods of other industries, this liquor marketing plan is specially formulated for market reference.

First, commodity distribution: carpet distribution is implemented.

For many daily necessities and food stores in terminal retail stores, it is an effective marketing strategy to implement carpet distribution when new products and varieties are listed. In the stage of products entering the market, enterprises cooperate with dealers to deliver goods to terminals actively, and through the implementation of carpet distribution, the distribution rate of terminals is rapidly improved.

(1) Features of liquor marketing scheme of carpet distribution:

1, centralized marketing plan. Concentrate manpower, material resources and financial resources to implement carpet marketing plan to distribute goods, which is huge and has a strong short-term impact on various regions, and it is easy for end customers and consumers to remember the promoted brands.

2. Quick marketing plan. Carry out carpet distribution, the distribution time is very concentrated, and develop wholesalers and retailers in the target area efficiently and quickly. It usually takes less than 30 days to complete 80% distribution in the target market.

3. Intensive marketing plan. The liquor marketing planning scheme of carpet layout is adopted, and retail stores such as grocery stores, couples' shops, small and medium-sized supermarkets, chain stores, hotels and restaurants are intensively developed in the target regional market, that is, one by one, and there is no vacancy in the layout, so as to realize dense coverage in space.

4. Systematic marketing plan. During the implementation of carpet distribution, the working system is meticulous and requires one step in place.

(2) The key to the success of liquor marketing plan for carpet distribution:

Carpet distribution can only succeed, not fail. If the distribution fails, it will dampen the enthusiasm of salesmen and dealers to promote products and increase the difficulty of follow-up work. In order to successfully sell carpets, we must do the following:

1. Choose dealers carefully.

In order to quickly spread the products to retail terminals in a short time, it is necessary to have the cooperation of dealers, mainly dealers, and the factory should cooperate with dealers to take the initiative to give play to its own network advantages.

Dealers should have a hard-working spirit, a desire to learn, and salesmen with rich sales experience.

When choosing distributors, we should choose growth distributors with terminal management consciousness and development desire. Marketing planning can't choose a "wait-and-wait" merchant who waits for customers to come to the door.

2. Make clear distribution objectives and plans.

Before the "distribution", the salesman should conduct spot checks and grasp the target.

The characteristics of regional wholesale market and retail market, including product wholesale and retail price difference, payment method, promotion method of similar products, consumption trend and its * * * *, etc. , master the distribution of goods distribution objects.

According to the survey results, formulate detailed distribution objectives and plans, so that sales personnel can follow the rules. Clearly define the following items:

A. in which area should the goods be distributed;

B, how long will it take;

C, how many points to spread;

D, what is the issuance rate;

E. What standards should the promotion of terminal stores meet?

F. What are the supply prices and preferential delivery methods for customers at all levels?

G, estimate the quantity of goods of the distribution products;

Make specific advertising and promotion plans.

When making distribution objectives and plans, the liquor marketing plan should follow the following principles:

(1), clear. The "distribution target" cannot be general, but must be specific and clear. Such as: supermarket-home, hotel-home, second batch-home, county-level outlets-home, public relations direct selling units-and so on.

(2) It can be realized. According to the reasonable allocation of manpower, material resources and financial resources, the goal can be realized.

(3), the target wizard. The reward standard is determined by the distribution object. The first "distribution" emphasizes "distribution surface" rather than sales volume, and the main criterion for assessment is the number of transactions (the number of customers). In this way, the reward and punishment system for salespeople can improve their work enthusiasm.

(4), timetable. Determine the specific time limit for all kinds of customers to complete the "distribution".

3, commodity distribution personnel selection and training

Shoppers should have rich experience, strong driving force, skilled promotion skills and good oral expression skills.

Before commodity distribution, it is necessary to conduct formal training for distribution personnel to avoid problems and negative effects in commodity distribution, carefully study and analyze various difficulties that may be encountered in the process of commodity distribution, and formulate corresponding countermeasures. Training can be conducted in two ways: personnel discussion and scenario drills.

Model Liquor Sales Plan Article 5 Improve your own business ability, complete all the work and ensure the completion of the sales task of XXX million yuan. The specific liquor sales plan is as follows:

1, study hard and improve your professional quality.

First of all, take the time to learn the knowledge of liquor marketing through various channels, learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels.

The sales channel of liquor market is relatively single, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.