1. It is often the potential demand that can stimulate and induce consumers' demand for a certain product, and this potential demand sometimes contradicts the actual purchase action. The vision, sense, impression and inducement caused by copywriting often arouse consumers' realistic desire to buy. Some new products that are cheap and marketable are difficult to open the market because they are not known to consumers, and once they are advertised, consumers will buy them one after another.

2. The largest, fastest and most extensive information transmission media copy plays an important role in the WeChat business. Promotion is the basic skill, and the ultimate goal of WeChat business is to clinch a deal. Whether the copy is done well or not directly determines whether the customer buys this product, which is the success or failure of the transaction. Therefore, the role of copywriting should not be underestimated. In the past, advertising products needed to be paid for in newspapers or TV. Now everyone shares it in the circle of friends, but many of them are advertisements. Why do some people like to spread such advertisements? This is the value of copywriting, and the distinction between advertisements and stories is not obvious.

3. Copywriting is not only the promotion of products, but also the recruitment of company teams and the training of agents, which can make use of customers' understanding of a company and often start with a good story. Good vision and yearning can make a great brand. If you do your own WeChat business, it is essential to learn the copy every day. You must take the time to write the copy.