Tisch
Every Valentine's Day, I feel that the whole world is doing marketing, but the problem is coming. Why do you want to do marketing on Valentine's Day?
There is a general view that no matter what store you run, the business process is like falling in love, and the customer is your girlfriend. You should know her preferences, mood and the real motivation behind her disagreement. ......
Yes, you should please your girlfriend!
Brands don't do marketing on Valentine's Day, just like they don't give gifts to their girlfriends on Valentine's Day. The consequences can be imagined! Yes, do you finally know why your girlfriend left you?
However, selling tea and falling in love are essentially different! Love may not need a reason, but selling tea should not only make people like you, but also make your girlfriend willing to spend money for you. Is it necessary to spend some time?
What kind of marketing to do on Valentine's Day depends on the purpose of the store. Usually, there are two direct purposes of marketing: one is to attract new customers into the store (attract new customers), the other is to promote old customers to come back (buy again), and finally increase turnover.
In the course of business, you will find it difficult to achieve these two goals at the same time, because the needs of new customers and old customers are completely different. To achieve the Valentine's Day effect you want, you must choose between new and old customers!
Below, I recommend several Valentine's Day games suitable for new and old customers.
The first type: new products, surprises.
The schedule for Valentine's Day is only one or two days. As a small and medium-sized brand, it is obviously not cost-effective to spend too much on advertising, materials and energy. Valentine's day marketing is awesome, can your turnover go to heaven?
However, doing nothing is definitely not enough. Since it is a holiday, customers who come to spend on that day will always expect the store to perform, but this performance should never appear in the form of discounts and other behaviors that reduce sales, but it can give them different "small surprises" on special days!
For old customers, launching new products on Valentine's Day is a tried-and-true strategy of most catering brands.
Of course, relying on a new product can make old customers fall in love with you, and giving up other brands seems to lack something. At this time, you have to think, what do customers want most on Valentine's Day? Yes, it is romantic!
How can we make customers feel that you can bring them a romantic atmosphere through new products? The most common things are flowers and germinated things.
Therefore, it is suggested to use "value-added goods" to improve customer satisfaction and increase consumption. For example, if you buy 2 cups of new products on Valentine's Day, you can get 1 rose, so that men can give generously &; hellip& amphellip
The second type: cross-border, surprise.
In order to welcome Valentine's Day, many brands have tried several cross-border cooperation. What is cross-border cooperation? For example, if you sell tea, he sells flowers. On Valentine's Day, your consumer groups are the same, but it does not affect each other's sales performance. At the same time, they can integrate resources and achieve mutually beneficial marketing results.
If you want to increase the sales of a certain product on Valentine's Day, you might as well try to cooperate with neighboring flower shops, and you can enjoy a 20% discount on Valentine's Day flowers by "buying flowers and sending tea coupons" or buying a certain product in your store, which can not only expose the brand, but also achieve the purpose of pulling new ones.
Do Valentine's Day activities with the thinking of cross-border marketing, and you may find more and more effective ways of cooperation.
The third type: interactive marketing, attracting attention.
Big data shows that emotional topics are the most concerned content of the public. If you want to spread the brand, Valentine's Day is a rare opportunity for ordinary restaurants to get involved in emotional topics.
The purpose of content marketing of communication is innovation, with two key points: exposure and conversion rate, and the multiplication of exposure and conversion rate is equal to the customers in the store.
A marketing plan suitable for sharing is undoubtedly a plus item.
Exposure consists of two parts, direct exposure (depending on the delivery channel and the title of the copy) and secondary exposure after the audience shares (depending on whether the content is willing to share).
To get a lot of initial exposure, there is usually a channel fee, but the second exposure is almost free, and the attention and sharing probability of emotional topics are quite high, which is an opportunity to spread through Valentine's Day.
You can forget Valentine's Day, but you can't forget love.
There are many ways to involve emotional topics, but we must design them for specific groups and arouse their high popularity with extreme content.
Of course, there are various channels for delivery, such as WeChat official account, Weibo, social apps, offline posters and so on. These are all effective ways to improve the exposure of your shop.
Marketing can attract new customers into the store, or promote old customers to turn back, or directly promote sales and gross profit.
Therefore, no matter what festival marketing, the festival itself is just an excuse to launch marketing activities. It is the same reason that your girlfriend asks for gifts on holidays.
This Valentine's Day, find an excuse for your boyfriend or girlfriend to give gifts, try it&; hellip& amphellip
extreme
Valentine's Day this year is just the day before New Year's Eve. At such a node, most people may still think that 20 17 still exists. However, foreign customs are different. Cross-border sellers still have to brace themselves for the first peak season of 20 18, and plan and stock the activities well in advance, so as not to be caught off guard and lose the opportunity to explode orders!
For many sellers, Valentine's Day is an excellent opportunity for holiday marketing. But in the process of marketing, we need to pay attention to the creativity of marketing activities. Let's share some Valentine's Day marketing routines with you.
Routine one
Why Valentine's Day will become a peak season is inseparable from the "efforts" of the majority of businesses. Major businesses began to collectively create a romantic atmosphere a week or even a month before Valentine's Day.
For example, when Valentine's Day approached last year, they found a mountain in Shenzhen on a whim, carried dozens of cans of helium, blew 30 thousand pink balloons, dropped 10 thousand rings, and then the whole city exploded! ! !
In this atmosphere, apart from shivering single dog, couples always want to buy each other a unique and thoughtful gift.
Suggestion: Create a theme for the store in advance, create a romantic atmosphere, and always remind customers that Valentine's Day is coming, so buy a gift for dear TA!
Routine 2
The data shows that consumers usually search for Valentine's Day gifts from 1, and the search will end at 1 and reach its peak in early February.
Suggestion: Optimize the list and keywords, attach a photo of the gift package to the product list, ensure that the color of the package matches the holiday atmosphere, and create a gift guide for your customers. Choose some products with romantic themes that you like, and then recommend them to customers by sending emails, Instagram videos, PDF documents, micro-websites or Snapchat stories, so as to enhance your brand awareness.
Routine 3
Creative gifts for lovers.
According to the best-selling products in previous years, list a few small items:
& heart; QA lovers diary
The main feature of this QA couple diary is that there is a different question every day, and both couples write a sentence or two as an answer.
& heart; Couple chat card
This is just a beautifully packaged chat card, each card asks a question, and of course it also includes the color problem to enhance the relationship between couples.
Routine four
When couples give gifts, they will naturally attach a few romantic love words, and there are many people who "say it early". At this time, the intimate seller can provide some romantic love words for your customers:
I have carefully selected some for you:
Waiting for you forever. Waiting for you here forever.
Being with you. Being with you.
I just called to say hi. I just called to say hi.
Good night, dear. Say good night to you gently every night.
Looking forward to all of you. I look forward to all of you.
Stand by and watch you forever. Always by your side.
Give you what you need. Give you everything you need.
I hope you enjoy your life. May you enjoy your life.
I love you. I love you.
You jump, I jump. Go hand in hand.
Kiss you when you wake up. Kiss you secretly when you wake up.
Learn to know you. Learn to understand you.
Bring more surprises to your life. Give you a different life.
Never make you cry. Never let you cry.
Provide supporters. Support you.
Put you in my heart. Put you in my heart.
Give up your fear. Stop your fear.
Run with you. Go to the future with you.
Sing a song for you. Sing a song for you.
Be yours. I am yours.
Understand you. I understand you.
Cherish myself in you. I'm proud of you.
Wake you up every day. Wake you up every day.
Xlllove。 Extra large love.
You are always so addicted. You always fascinate me.
Passion for you. Crazy about you.
Routine five
Smart sellers have already prepared the goods, predicted the quantity, selected the logistics plan and sent it to FBA. Spring Festival shops can still be sold, so you can easily meet the peak season and enjoy the Spring Festival holiday!
Logistics suggests setting aside time for delivery and Amazon tally. Contact logistics in advance to customize the most suitable logistics scheme for you. Recently, the Shanghai-style special line excluding tax was launched in Europe, and the ONT8 shipping special line was launched in the United States. You can leave a message in the background for details!
Dynamic dividing line of wedding heart
Now, you can start releasing some Valentine's Day gifts to attract the first Valentine's Day shoppers, and pay attention to ensuring that the inventory can last until mid-February. After all, some consumers always like to put off spending until the last minute. Providing gift packaging and fast delivery will win more final consumers for you.
Tisso
The Spring Festival has been given too much meaning by us.
Valentine's Day is also labeled with too many romantic factors.
As far as brands are concerned, the Spring Festival is the biggest hot spot in a year. After all, ordinary people can ignore New Year's Day and celebrate Christmas, but the Spring Festival will still be celebrated. Valentine's Day caught the last bus of the Spring Festival this year. You don't have to think about it, as you know, many brands after 1 month are changing their ways to move customers, attract customers, and face competitors who are gearing up. Are you ready?
Festival marketing has always been regarded as the best sales opportunity by the marketing community, and it is also called the moment to create radiant value in the brand market. Combined with the idea that the Internet takes users' thinking as the core, many brands not only start to focus on many traditional festivals for "statutory festival marketing", but also start to create independent and popular "marketing festivals", so the significance of festival marketing is even more important.
0 1, with clear objectives.
It is difficult for a holiday marketing activity to cover the whole channel, so holiday marketing must be targeted, prioritize and focus on solving terminal channels. The main goal is to improve the retailer's product inventory, increase the counter rate and realize the superiority and vividness of the point of sale through a series of activities.
02. Highlight the publicity theme.
In order to give consumers a refreshing feeling, promotional activities must have a good promotional theme. Therefore, the theme design of holiday promotion has several basic requirements: first, it must have an impact and make consumers remember it deeply; Second, it should be attractive and interest consumers. For example, many manufacturers use suspense themes to attract consumers to explore psychology; Third, keywords should be short and easy to remember.
03. Pay attention to the promotion form.
When people think of promotion, many people will think of live performances, gifts, discounts, points, lottery and other ways. Although the promotion methods are similar, there is still a lot of room for innovation in details. For example, in the activity of "Grand Prize in the New Year, Thanksgiving and Courtesy" designed by a health care product company, a combination of promotion forms was carried out.
04. Holiday selling points of products
How to develop and promote new products suitable for consumers' leisure, entertainment and communication during festivals according to different holiday situations, holiday consumption psychology and behavior, the actual demand of holiday market and the characteristics of various products is the fundamental thing to successfully open up holiday market access and quickly seize the vast holiday market.
05. The promotion method should be scientific.
To do a good job in holiday promotion, we should make full preparations in advance and consider various factors, especially the terminal personnel of the promotion must receive training and guidance, otherwise it will cause consumer dissatisfaction and the effect of the activity will be greatly reduced. At least three things should be done well in holiday promotion: the choice of promotion media, the choice of promotion opportunity and the choice of promotion object.
06, promotional activities design.
Try not to confront powerful manufacturers, especially not to fight price wars with powerful opponents. We should find a new way to highlight our advantages and selling points. Although many people are willing to go out for a walk, eat and spend money during the Spring Festival, more people are willing to spend the holidays at home. How to make these people spend at home and contribute to the prosperity of holiday economy is a new topic at present.
abstract
It goes without saying that the Spring Festival is the time when customers have the strongest demand and purchasing power, so how to use this marketing point? How to stand out among many brands? How to make a marketing campaign that can attract customers?
For Valentine's Day, it may be easier to do activities than Spring Festival. After all, 70% of social purchasing power is in the hands of women. How to make money from women? How to do a comprehensive Valentine's Day customer marketing? How to make customers willing to pay for it?