This book starts from eight aspects, and the contents are as follows
1. The reason for choosing the floral industry to start a business-flower planting is an emotional commercial product.
2. How to open an international standard flower shop-how to manage creative industries with modern business logic?
3. I want to know how many flowers have broken-share successful and failed commercial floral cases.
4. The flower shop's corporate culture is more than beauty-beauty makes the flower shop sustainable.
5. Self-growth of flower shop founder-from designer to founder
6. Top Floriculture Studio in China-We are competitors and best partners.
7. Mobile Feast-the World's Top Floriculture
8.PANTONE 20 17 years old is light color and vegetation color-surpassing flowers.
Excerpt:
1. One flower is a natural attraction to people, and the other flower is a natural emotional sustenance to people.
2. We shoot architecture, people and fashion, and I like to use flowers as props best. The flower shop next to the school has become a place I often go. Every time I shoot flowers, I can't bear to waste them, so I take them home and raise them in a water cup.
Over time, by 20 10, I finished my work in Paris, and when I was ready to return to China, I had unconsciously formed the habit of having flowers at home.
Natural, wild and energetic flowers always give me the motivation and support to pursue a better life. Flowers are living works of art.
4. Entrepreneurship can also face the sea and bloom in spring.
Whether you love or not determines whether you can make a long-term career. I love flowers, not that I can sacrifice anything for them, but that even though flowers have become a habit of my life, I still feel my heartbeat and happiness every time I hold a plant in my hand.
6. Finding a partner is not only about introducing capital, but more importantly, introducing talents.
7.VI, the full name of which is visual identification, is the starting point of all visual design and even brand tonality of flower shops, which is not as simple as the design of LOGO and company name we usually think.
8. Why should natural flowers be regulated?
9. Traditional flower shops need to be upgraded.
10, which can be recognized at a glance, is a successful brand:
Identification is well done, not homogenization. VI design and product positioning are very important.
According to a product from design, production, publicity, to the hands of customers. At every link, I take pains to set standards and convey them to every employee of the company.
The designed products have no more than three main colors, no more than three color schemes, no more than three main flowers and no more than three color schemes. With numbers, the company's modern design style is directly standardized.
1 1. It is impossible for a flower shop to sell goods online unless it solves the problem of standard goods.
12, I don't know why, in the last two years, from big stars to housewives, everyone wants to open a flower shop. But in fact, the flower shop is really hard, and the varicose veins of the flower shop stand; The competition in flower shops is fierce. In the home delivery, there are 99 months of imported flowers.
13, personally, the six most important points: marketing, management, cost, circulation, display and research and development.
14. Every time you break up with an employee, it is the boss's self-growth.
15. Share happiness with friends and learn from smart people.
16, there are barriers to aesthetics, and creation is actually the condensation of a designer's life experience.
The cultivation of aesthetics is the whole process of your experience. The coffee you have drunk, the restaurants you have been to, the hotels you have stayed in, the books you have read, and the feeling of walking on the road will all give you a soft upgrade, instead of learning something now and using it soon.
17, Shao Hua said that his mother likes flowers very much and often puts many potted plants at home. Maybe it was at that time that he fell in love with flowers. Later, when I really contacted the floral industry, I found that there was a unique story behind every flower. -Team members
18, I'm Ding Xue, a fashion editor who switched to flowers (team member).
I like being with beautiful things and people, which not only makes me happy, but also inspires me.
19, MENG FLORA's success in the first year depended on the accumulation of wealth and thin hair. It took me three years to decide to do floral art, and another three months to study how to do it. So when I was in transition, the first thing I did was to do another survey.
Choosing flowers as gifts has become a very common consumption behavior, and it is not limited to couples. We will buy flowers for friends, leaders, colleagues, mothers, fathers and elders. Not to mention the already mature wedding floral market.
2 1. With the quiet change of the terminal market, the financial market has also begun to pay attention to this very difficult fresh cake. ROSE ONLY has received tens of millions of venture capital since it was launched on 20 12, and venture capital has been introduced by large terminal floral companies. Fauvism was born in 20 13. 20 16, yihua and spend some time to get investment one after another and put the money into the stimulus of the market. Generally speaking, there is no shortage of people who are willing to spend money, and there is no shortage of people who are willing to spend money and invest.
22. Flowers are emotional, and the cause of floral art is rational.
23. After the activity, it has become our fixed pattern to pack the cut flowers and give them to the disadvantaged groups in society. For companies that live on flowers, it is neither wasteful nor environmentally friendly; It not only realizes the mission of maximizing the value of each flower, but also warms others with its own meager strength and conveys love and positive energy. When a large number of flowers are left in the studio, we will give them to the elderly in the nursing home.
24, "not far"-what you want will not be far from you as long as you work hard (Xiang Yu)
25. "Flowers are in a state, from germination to blooming to withering. Every process is a kind of strength. Flowers never lie, and every side is the most intuitive feeling. " -Mo (founder of Une Fleur floral design brand, known as "the first person in natural floral design" in the industry)
26. In Mo's mind, flowers should not be a luxury, not a little luck to be nice to oneself, but a necessity of life. This is a necessary state in life, which can make you comfortable and don't need others to create it.
27. Flowers are always open to those who want to see them-henri matisse
Personal feeling: this book, as a floral book, subverts my previous view on floral art. Generally, floral books emphasize technology or just business, with different emphasis, but this book is analyzed from two aspects. The author has been emphasizing the story behind "Flower" and the importance of professional operation team. Sensible flowers, rational operation ideas and warm public welfare behavior are the highlights of this book.
It also introduces the cross-border flower making in many industries, which shows that the flower industry has a great future and a good prospect.
But not many flower shops are as tonal and human as the book says.
I opened a flower shop myself, because the tonality is too high and the feelings are too good, which seems to be out of place with traditional flower shops, and I ended up hastily because I couldn't find a suitable team in the local area. In fact, before, my brand positioning was just to be a boutique, never following the market, but starting from the emotional needs and stories of customers. After all, the story behind the flower is more valuable than the flower itself. In the process of opening the flower shop, I realized that the warm stories behind the flowers still shine in my heart, and these lights will make me better prepare for the future and accumulate strength.
I think for people who really like floral art, taste and aesthetics are very important, but it is more important to stick to their own route.
The benefits that plants bring to me are: purifying the air, purifying the soul and creating a beautiful home atmosphere.
Action:
1. Continue to study floral art, starting from the technical and commercial aspects.
2, the cultivation of aesthetic thinking, naturally from life, from nature, from the collocation of various connections to think.
Stick to your favorite style, don't follow others' advice.
4. Broaden your mind from online and offline floral lessons.
5. Learn photography, PS, writing, etc. These are the supplements of floral art.
6. Respect every flower, cherish it in the way of plant research, and let it reflect its value.
7. Learn hand-drawing at a fixed time every day.
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