Enterprise tanabata activity planning scheme 1 1 activity background
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the festivals that couples must pass. On the occasion of traditional festivals, this event will cooperate with the organizers to create a rich festive atmosphere and create a warm and pleasant experience of making friends for the guests participating in the event.
2. Purpose of the activity
Mainly to render the atmosphere of Tanabata, enhance the affinity of organizers, and promote the interaction and hand-in-hand of guests through activities, so as to achieve good development.
Step 3 organize
Organizer: xx Trade Union
Co-organizer: xx Alliance
Participating unit: to be determined
Step 4 Participate in the media
City Express, Youth Times, newspapers, Zheshang magazine, etc.
TV Media's Reports on Zhejiang-Guangzhou Group and Hangguang Group
5. Activity information
Activity Name: Looking for "Love" Tanabata (reference, to be determined)
Activity date: August 20th, XX.
Venue: xx Software Park
Number of participants: about 100.
6. Activity plan
First, the preliminary preparation
Preparatory Committee: responsible for the preparation and smooth progress of the party.
Composition of the Preparatory Committee: Kai Ai Alliance is mainly responsible for inviting the main person in charge of the organizer to assist in supervision.
The organizer counts the guest information and fills in the relevant party participation form (used to make the first love experience game)
Ask the guests to prepare a favorite small gift (used to exchange gifts or give them to their favorite objects)
B. Activity overview process (time reference)
17:00
The guests were present to sign in.
17:00— 18:00
Guest meal time
18:00 — 18:05
The host announced the opening ceremony and introduced the guests present, participating guests and activities.
18:05 — 18: 10
Speech by the host
18: 10 — 20:00
Participation in guest interaction time (participation in guest interaction)
20:00 — 20: 15
The Party's Over
Active highlight setting
In order to reach the climax of the success of the party, three collective links were set up:
The first experience of love (preliminary pairing on the projection according to the guest information fed back in the preparatory period, choosing party partners, playing games and various game links for the guests)
Small exchange of love (exchange and send out the favorite gifts brought by guests, the second step of choosing the favorite party object independently, and set off a small climax of the party)
Cupid of love (please blindfold all the girls who have the right object, and the boys will hold a light kiss ceremony to further determine the object of holding hands, and win the couple's candlelight dinner award (to be determined), which will set off the climax of the party)
Set up a small game area at the scene.
(China lantern riddle area, psychological game area, diy favorite small gift area, wishing lamp area, etc. )
Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, arouse the enthusiasm of participants and enhance the sense of participation of guests.
Guo Xue Lantern Festival: A Lantern Festival Lantern Festival was set up in the venue, where guests can interact with solve riddles on the lanterns. The riddle is related to the theme of Qixi, and the guessed guests will get corresponding small gifts.
Psychological game area: a psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes and test analysis for the guests. At the same time, experts can communicate with guests to relieve the pressure at work.
Diy small gift area: The venue has diy manual area, where you can make lotus lanterns and write down wishes, and you can also learn to make Chinese knots, origami, tie flowers and balloons. After completion, you can give it to your favorite object or as a souvenir.
Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the diy manual area, and put lights in the lighting area. After nightfall, candlelight flickered by the pool, and the scene was warm and romantic.
Enterprise tanabata activity planning scheme 21. Activity theme
"Tanabata seeks love in aestheticism"
Second, the enterprise background
It is understood that this silk screen flower industry has just entered the Lishui market, and there is huge room for development as long as it is done well. Silk screen flower has just entered Lishui for a few short years, but it is deeply loved by surrounding consumers. Silk mesh flower has a certain foundation in the market and is currently in the growth stage. At the same time, potted flowers and brooches have great commercial development potential in home accessories stores, photo studios, wedding companies, large conferences, enterprises and institutions.
The silk screen flowers in Mei Wei's shop are exquisite in shape and exquisite in skill, attracting a wide range of consumers to visit and study. Shopkeepers will enthusiastically teach the production process of silk screen flowers, and I believe this kind of communication will attract more consumers to visit.
In view of the demand at this stage, we will increase publicity in advertising, hoping to make consumers love this product more and boost market share. And we will seriously accept the feedback and valuable opinions from consumers, constantly adjust our own shortcomings, and deepen the image promotion of this silk screen flower, so as to establish a long-term and stable position in the target market.
Third, the background of the incident
The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?
Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.
Fourth, product introduction
The art of flowers makes the world more colorful, and the art of flowers makes life more colorful, warmer and sweeter. Floriculture will knock on the door of your long-forgotten heart at any time. Aiming at the silk printing in Mei Wei store, we analyzed its characteristics and advantages:
1, colorful, fresh, dignified and elegant, long retention time, blooming in all seasons;
2. The price of silk screen flowers in Mei Wei store is much lower than that of flowers and artificial flowers in other stores;
3. There are many categories in the store, and there will be no shortage because of the alternation of seasons;
4, people who are allergic to pollen and love flowers can enjoy it with peace of mind;
5. Handicraft lovers get a favorite gift and wonderful enjoyment while relaxing and entertaining;
6. Sending friends and relatives is a rare personalized gift, which fills me with a sense of accomplishment in making products; Moreover, the silk screen flower breaks through the limitation of making silk flowers by machine and abandons the strong chemical taste of making crystal flowers. Its materials are also healthy, green and environmentally friendly, so the flowers made are naturally exquisite, elegant and noble. It is precisely because of the incomparable advantages of these other flowers that silk screen flowers have become the best choice for modern people to live a healthy life and an excellent way to enhance their spiritual realm.
Verb (short for verb) The purpose of the activity.
1. Aestheticism provides an understanding platform for unmarried single men and women.
2. Aestheticism makes married men and women relive the sweetness of love.
3. Effectively use activities to enhance the brand awareness of Mei Wei Silk Printing.
Duration of intransitive verb I-word
Qixi night, that is, the night of August 6th (19:30~22:30).
Seven. Venue
492 Zhongshan Street
VIII. Object of activities
All men and women
Nine. Activity publicity time
One week (August1~ August 6)
X. Preparations for the event
1. Looking for two party hosts.
2. Commodity procurement
Silk mesh flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)
3. Prepare the required equipment
Scissors, microphone, stereo,
4. Collect romantic love songs (lettering)
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.
6. Leaflets and posters
XI。 Venue layout
1. Make full use of the venue of Mei Wei Store, and the venue should be romantic and warm.
2. The color of the audience is mainly purple and pink.
3. If space permits, use balloons to form a circular arch at the entrance of the activity.
4. Decorate every corner of the venue with a purple and a pink screen flower as a group.
5. Every desktop needs a candle.
6. According to the site environment, put a certain number of screen flowers (mainly roses).
Twelve. activity
1. Staff should distribute number plates to participants and guide them to sit down.
2. The host made an opening speech for this activity.
3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.
Step 4 start playing games
A. "Love Behind"
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people transport the balloon back to back from the starting point to the finishing point intact.
(3) Time limit 1 min, the one with the most balloons wins.
(4) Eight groups participate in the game, two groups at a time.
B. The Call of Love
(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.
(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.
(3) When the time limit is 5 minutes, the one who guesses the most is victory.
(4)5 ~ 6 groups participate in the game, one group at a time.
C.“* * * * creates love "
(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.
(2) Two people * * * cooperate to make silk mesh flowers.
(3) The time limit is 20 minutes, and the shortest time and exquisite production win.
(4) Participate in the game *** 12 groups, with 4 groups at the same time each time.
5. Speak out your love: After all the activities, you have got to know each other to some extent. If you have the right person, speak out your love here.
Thirteen. Activity flow
20xx August 6 19: 10
Boys have odd numbers (1, 3,5) and girls have even numbers (2,4,6).
Know each other by yourself
(2) 19:30, the host made an opening speech for this activity (10 minutes).
(3) 19:40, participants briefly introduce themselves and give their names (15 minutes).
(4) Field A starts at 19: 55 (15 minutes).
(5) Game B starts at 20: 10 (40 minutes).
(6) Game C starts at 20: 50 (60 minutes)
(7)2 1:50(20 minutes).
(8) Say your love at 22:10 (15 minutes).
(9) At 22: 25 (5 minutes), the host announced the end of the activity.
Fourteen Award settings
First prize, blue enchantress, a bunch of triple pairs.
Second prize Dove three pairs of chocolate boxes.
Third prize couple cup, a pair of three pairs.
Fifteen. Expected effect:
1. Let more people know about the silk printing industry and know that there is a silk printing flower shop like ours.
2. Let everyone know the meaning of silk screen flowers through activities, so as to keep the beauty in life and witness love.
3. Let more people join in making silk screen flowers.
4. Build a bridge between unmarried men and women through silk screen flowers, so that married men and women can relive the beauty of love.
For the elderly, making silk screen flowers can bring them a happy and fulfilling old age! "This is also one of the ways for children to honor the elderly at home.
Sixteen. cost budgeting
A string of Dove chocolates with 80*3=240 yuan, a box of lovers' cups with 45*3= 135 yuan, a pair of silk screen flowers with 25*3=75 yuan, balloons, ribbons with a price of 100 yuan, candles and cardboard 20 yuan.
Transparent adhesive, double-sided adhesive tape 10 yuan microphone, audio rental fee, 300 yuan party host 200 yuan leaflet (3,000 copies), 300 yuan
The estimated total cost of posters (ten pieces) in 30 yuan is 14 10 yuan.