The anchor will try his best to meet the requirements put forward by users, such as singing a song. The anchor responds and agrees with the user's request, which will make the user feel involved. The anchor can see the user's comments and questions in the comment area, and can reply orally immediately, and thank you in time for receiving the gift.

The second is realism. Many people choose to watch live broadcast, mainly because they can observe the anchor at close range in real time. For example, watching the live broadcast of handsome guys and beautiful women with high face value will make you feel that the anchor is close at hand and lifelike.

The third curiosity, some live content is quite special, with the meaning of curiosity. It is similar to the experience of watching movies, that is, from the live broadcast, follow the anchor to experience things you can't experience, such as someone traveling with the live broadcast.

First of all, being a network anchor has a low threshold and won't take up too much time. With a little effort, you can gain a lot of fans and please users to give themselves gifts. The attraction is quite great. At present, the traffic cost is declining and the mobile live broadcast is rising. Anyone can be an anchor as long as they have a mobile phone. Live broadcast has developed to live broadcast anytime and anywhere. Eating, massage and makeup can be broadcast live without any restrictions.

Secondly, money comes quickly, and all kinds of diamonds and car virtual gifts brushed by customers can be converted into cash, which is expensive and brings a lot of income to the anchor.

There is also the ability to be famous. Live broadcast is to directly screen the hottest anchors through popularity. Take Yingke as an example, the higher the number of votes, the higher the popularity. Therefore, some companies will also have plans to incubate online celebrities and invest in the live broadcast field. Brand endorsement and brokerage contract will also follow.

Therefore, under the impetus of capital and internet platform, users have demand, and everyone wants to be the main broadcaster, which has spawned a fiery industry, webcasting.