Cao Xue (pictured), 23, had worked in this industry for six years before starting her own floral studio.

During these six years, Cao Xue has rich experience, worked in large flower shops in several big cities across the country, studied with different famous florists, accumulated his own floral ideas, and made him the final "master"? A family in Beijing

Cao Xue (pictured), 23, had worked in this industry for six years before starting her own floral studio.

During these six years, Cao Xue has rich experience, worked in large flower shops in several big cities across the country, studied with different famous florists, accumulated his own floral ideas, and made him the final "master"? A large wedding company in Beijing has become the organizer of flowers.

After leaving the original unit in June last year, Cao Xue quickly set up his own "Cao Xue Floriculture Studio", and his work content is still his best wedding floral design.

Cao Xue believes that the main reason for going out solo at the age of 23 is that he wants to do his favorite design, only for the guests who recognize him, which makes him quite stubborn as a designer.

Cao Xue believes that as a flower shop owner, the most important thing is to maintain a good relationship with customers, while working for others, interests will always come first.

"Catering to customers' preferences has become the first consideration when talking about orders, but I don't want this.

"Cao Xue said.

Cao Xue's studio was built outside Beijing.

In an office building in HO, 100 square meters, with 3 employees.

Established in June and received the first order in September. In the first three months, Cao Xue spared no effort to promote himself.

Although I used to be the main force in the original unit and was well received by customers, that was only in the past, and now everything has to start from scratch.

Cao Xue believes that online publicity is the best way to do great things with less money.

First of all, he registered in Xici, a well-known large-scale online community in Beijing, and kept posting posts to fully publicize his newly established studio in the name of introducing and spreading his own floral ideas.

Secondly, he started a blog on Sina. The blog attracts the attention of bloggers with its extremely fast update speed and many carefully photographed and post-processed wedding floral pictures.

The purchase of Baidu's search ranking also makes its blog appear on the first page quickly when customers search for the words "Beijing Flower Marriage".

"But the first order still needs to take care of old customers.

Cao Xue told reporters that in September last year, an old customer who worked in the original unit, out of love for Cao Xue's design, found him directly on the Internet and introduced him to a friend.

However, Cao Xue said frankly that the first order of nearly 20,000 yuan did not bring him much surprise, because it was a natural thing.

Subsequently, Cao Xue began to accept orders one after another. In addition to the orders introduced by old customers, with the passage of time, the effect of network promotion has gradually emerged.

At present, the business of Cao Xue Studio is quite good, and nearly 40 orders have been accepted.

Without the bondage of "master", Cao Xue's design concept continues its design principle of "clean, bright and aesthetic fashion", with elegant colors, few flowers, simple modeling and pursuit of overall effect, which is easy to keep consistent with the post-80 s generation.

Cao Xue also met some customers who came here but asked to do it according to their own design concept. For example, once a client came with a poster and asked him to do the same.

Cao Xue saw that the design on the poster was very complicated and colorful. Although it is eye-catching, it is by no means his favorite design style.

After careful consideration, he refused the order.

Cao Xue believes that the most important thing for a flower shop to be a studio is to have its own design style and constantly expand this design concept.

In addition, technical things such as publicity and customer service are also essential.

For example, if a customer came to buy someone a bunch of flowers, Cao Xue tied a bunch and gave it to him, and politely told him, "Our studio doesn't do flower shop retail, but I can give you a bunch."

"Under normal circumstances, customers will be very touched.

He may be the next person to introduce the order.