520 activity plan 1 1. Activity theme:
"Time is silent, true love lasts forever" and "Poem over 520"
Second, the activity time:
20xx Sunday, May 20th 19: 30-22: 00
Three. Location:
Xxx bar
IV. Form of activities:
Men and women cooperate. Activities that can only be played.
Verb (abbreviation of verb) activity scale:
About 33 people
Flow chart of intransitive verb 520 planning activities:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. ) (520 Valentine's Day couple activity plan book)
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.
Second, "Handsome Boys and Girls Team Battle"
Divided into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word. If you love, one pair in each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4520 lovers big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
Three couples. Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated.
The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.
5. Love at first sight is a soul mate
The primary and secondary people say three idioms, and the man has to do three different actions according to his requirements. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.
6, four unlike
The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right and win. Guess three times.
Those who fail are eliminated.
Finally end the relationship between husband and wife
The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.
Cultural performances:
Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Proper fruit is the most famous seasonal food in 520. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Chapter II of the 520 Program of Activities I. Background Analysis
On May 20th, the abbreviation "520" was homophonic, meaning "I love you".
As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.
Shuang Hu 520—— In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity is supplemented by promotion, promoting the brand image through media and terminal publicity, and making up for 5? 1 Brand damage caused by price war.
Second, the theme of the event
Which bed will you sleep in this year?
-Shuang Hu furniture brand 20xx love theme promotion.
Third, the theme hype.
Which bed do you sleep in this year's 520?
Phase 1, phase 2, phase 3 and phase 4.
The project throws problems online and offline, which leads to heated public opinion. Introduce the problem in a positive direction to Shuanghu, and talk about the function of Shuanghu bed and its benefits to sleep. Guide the discussion. Did you sleep in Shuang Hu's bed at 520 this year?
Fourth, the activity time
20xx.5. 17—5.20
Verb (abbreviation of verb) activity content
On the operation mode and activity content of public relations publicity project
This activity of "xx Reality Show" only uses posters, booths and information desks. Interested customers will issue group purchase tickets. After taking photos at the event, they can scan the QR code to participate in the ipadmini lottery and get tickets. (This activity needs to be set in a densely populated area of the city, and it is suggested that the downtown area)
First prize: ipadmini 1.
Second prize: ipodnano5
Third prize: 10 polaroid camera. This project can be publicized on May 12.
"Extending luxury cars to escort love" can participate in the lucky draw of Hummer as a wedding car by buying Shuang Hu products at will during the event. The winner can use Shuang Hu Hummer, and the use date is the filling date.
"520 this year, which bed do you sleep in?" Virus Video Company shot a micro-video and a four-page cartoon of the love handbook to promote it on the Internet. This project was directly promoted by the company.
Your big bed
1. We recommend that you buy a big bed in Shuanghu and enjoy a happy life.
Are you not satisfied with your present bed? Then design your own bed.
3. Participate in the "Your Big Bed" design competition and have the opportunity to get a set of big beds designed for you by Shuang Hu Furniture, which are tailored for you personally;
Shuang Hu 520, a group purchase project in the store, is Love Baby. Anyone who buys Shuang Hu furniture products during the activity and pays the full amount, that is, from the date of payment to the date of installation, can enjoy full cash back at the daily interest rate of 1‰. This group purchase project can be held on May1July-20. Customers with group purchase tickets can enjoy the group purchase price, and customers without group purchase tickets can purchase at the normal price.
Buy a big bed and send a boutique wedding home textile. During the event, you can get a set of fine wedding home textiles by purchasing a regular big bed and mattress.
(Home textile products are purchased by specialty stores)
Buy furniture and send home appliances. During the activity, buy regular-priced products and send them to juicer over 8000 yuan.
During the activity, you will be given a microwave oven when you buy regular-priced products over 12000.
During the activity, buy regular-priced products over 18000 yuan and send a fully automatic washing machine.
During the activity, buy full-price products over 28,000 yuan and send them to the hanging air conditioner.
During the activity, consumers who come to the store to buy Shuang Hu products have the opportunity to enjoy outdoor billboards or bus stop signs for 3 days in the urban area. Can be used to express love, propose marriage, etc. If there are a large number of participants, this activity can be carried out in the form of a lottery. Conditional stores can participate in this activity, and urban areas need to provide 1 or 2, and the cost of screen replacement is borne by the stores.
Activity gimmick
1. Say your love and win an ipad gift.
2. Go to Shuanghu and use the extended Hummer as a wedding car.
3. Buy furniture and send home appliances to the whole family for one stop.
Active products of intransitive verbs
The products of this activity are all extended to May Day promotional products.
Seven. Terminal activity execution node
Time problem
5.6 The market center issues an activity plan.
5.6 Publish the material template of the company's promotional activities.
5.8 Each branch holds a project communication meeting: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.
5. 10 Finalization of publicity materials for each district.
5. 10—5. 12 Production of promotional materials in specialty stores.
5. 12 external publicity and implementation.
5. 17—5.20 Activity execution.
5.30 Activity evaluation submission.
(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )
Eight. Activity organization
Person in charge of working functions of the working group
chief director
1. Responsible for the decision of this activity.
2. Responsible for the appointment and work distribution of the working group.
3. Responsible for government coordination
Public relations section
1. Responsible for the approval of activity procedures.
2. Responsible for the implementation and approval of venues.
3. Be responsible for the approval of floats, arches, floats and Team X..
4. Be responsible for the follow-up of activities.
Guangxuan group
1. Arrange the advertising cycle according to the advertising schedule.
2. Make advertising materials according to the advertising design template.
3. Supervise the release and implementation of advertisements.
4. Organize and arrange temporary promotion personnel and waist drum team personnel.
Product group
1. Responsible for promoting the implementation of the project.
2. Be responsible for the statistics of unsalable products as this special sale.
sales team
1. Responsible for pricing active products.
2. Be responsible for the publicity and implementation of the details of this activity.
3. Be responsible for order statistics and tracking.
Nine. bill of materials
Ten, the store atmosphere layout
Article 3 of the 520 activity plan activity rules:
1, sing a song for your side and future TA, and ask the lyrics of the song to contain the word "love". Voice sent to official WeChat of Meishan People's Forum;
2. Send songs as complete as possible to ensure clear singing; (In view of the time limit of WeChat voice, singing can be divided into several segments. )
3. When posting songs, please send the forum account to the official WeChat of Meishan People's Forum to view the awards.
Activity reward:
1, as long as you send songs to the altar friends of the official WeChat of Meishan People's Forum, you will get a rich bonus package;
2. We will select songs with complete singing skills and post voting posts, which will be selected by the altar friends:
First prize: 1: 4-6 grilled fish with a value of 108 yuan;
2 second prizes: a box worth Mosleyan, 57 yuan;
Sixth prize: 19 yuan, Happy Di 6 hours karaoke in the afternoon.
Activity time:
1, now-May 19: We will collect your voice online all day;
2. From May 20th to May 22nd, organize a good voice, post voting posts in the forum, and the altar friends voted for the winning songs.
3. Announce the results on May 23rd and send prizes.
520 Activity Procedures Chapter IV Activity Purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme:
520, say hello to the beautician
Activity time:
20xx May 20th
Activity content:
On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
520 activity plan 5 I. Purpose of Taobao Tmall 520 activity
1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;
2. Increase the number of visits to Taobao stores to attract new customers;
3. Build the credibility of Taobao stores and enhance customer loyalty;
Second, Taobao Tmall 520 activity time
20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)
Third, Taobao Tmall 520 activity theme
I love you a little, enjoy the sweetness.
Fourth, Taobao Tmall 520 activity object
For female customers aged 20 to 30, and male users who want to express their feelings.
Verb (abbreviation of verb) Taobao Tmall 520 activity content
I love your heart and enjoy the sweet special exchange activities.
Buy a reality show, share the beauty and win a gift!
1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.
(Everyone has a prize)
2. Lucky Advent Award (monthly 1)
3. Loyal customer award (end of year 1)
Sixth, Taobao Tmall 520 campaign promotion
1, key time for publicity: 2 days before the event; 0 days after 65438+520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.
Seven, Taobao Tmall 520 pre-promotion work
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.
520 Program of Activities 6 I. Theme of Activities
Your youth, my happiness.
Second, the purpose of the activity
1, add new customers through the beauty salon 520 Valentine's Day activities.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
28th month of 20xx-May of 20xx.
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy a 28% discount.
3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.
4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.
6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx years1October 20th-10/October 5th.
2. Publicity methods:
First, put two beauty salons in front of Yi Labao.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C. you can put up big posters nearby to promote the activities of beauty salons.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.
520 Program of Activities 7 Purpose of activities:
1, welcome online Valentine's Day peak season, brand promotion.
2. Increase sales to give customers confidence and create conditions for pressing goods in May.
3 do a good job in customer relations (I transferred to this market in April)
Theme: Welcome May Day, Rong Sheng refrigerator discount.
Activity time: 20XX.4.24—25 (the actual operation effect is good, extended to 4.27).
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
On February 20th, I made a publicity in Qinzhou market: I put up posters to cover tricycles, and on the 23rd, I put up posters at the gate of the shopping mall.
3, 22, check the inventory and site materials.
Field operation:
1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.
2.8 prototype output: 1 special price machine 163G, 2 measuring machines 108A, 138A, 2 new products 17 1D, 186SM,/.
Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, * * * 3 10 yuan (the venue is applied by the mall).
Activity summary:
During the period of 1, 26 sets were sold, accounting for 4 1.2% of the 63 sets sold in that month. The main competitor sold 47 sets in that month.
2. Fully publicize the May Day peak season, and sold 79 sets in May 17.
3. This customer took delivery of 97 sets in the month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (290S, 163G, etc. ) It began to be out of stock on May 3rd, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )
4. Let the refrigerator sales in Qinzhou market have a clearer theme: energy saving, and make it sound 209S. (windfall)
5. Gained the trust of customers.