Internet has built an efficient and convenient "bridge" between agricultural products and consumers, which is a revolution in the field of agricultural product circulation in recent years. In this change, many rural "new farmers" who have returned to their hometowns to start businesses have used the growing e-commerce platform to promote agricultural products from all over the world to thousands of households and become a new force in agricultural products e-commerce.

The advantage of e-commerce platform is that it can integrate the scattered and temporary needs of consumers, provide long-term and stable orders for producers, and upgrade the sales of agricultural products from "production and marketing docking" to "production and consumption docking".