Aviva has strong technical strength, and there is a video expert group in Europe to develop the software of its products. The core members include the patent holders of European player coding technology. In the IT field, Aviva is one of the few companies known as "Apple's old rival", while Chairman Henry is known as "the father of MP4". It seems that it may be more appropriate to take Apple's route and enter the China market with high-end products and high-end prices. However, this time, the launch of its new tablet computer products was very "low-key", and the prices of the models corresponding to Apple products were all lower than 1/3.
In fact, ATV's Internet tablet products can be traced back to 2005, and its tablet products based on Windows and Android systems were also listed on a large scale in 2009. However, the term tablet computer is widely known because Apple's ipad, as the predecessor of tablet computer, sells far less than ipad. Li Qiyao, head of Aviva Asia, explained that it used to be expensive, but it didn't have the brand influence like Apple. Therefore, the new products launched this time have completely put down the "noble shelf".
In addition to traditional industry customers, some agents of Aviva said that they also promoted Aviva's products as "gifts" to enterprises and institutions, including banks, securities companies, fund companies and other financial institutions, and even conducted the most primitive door-to-door promotion activities in shopping malls. 200~300 dollars is the most valuable to promote, and ordinary brands are used to making such pricing. Li Qiyao, head of Aviva Asia, claimed that "the price of consumer electronic products is very important and must be competitive in price." The popularity of tablet computer products is an inevitable trend, because the market has reached the situation of excessive competition, and many solutions are easy to be popularized. A year ago, when tablet computer Aviva entered China, the price was very high. This leads to unsalable products, which is regarded as a big lesson by Aikido. The quickest way to open the market must be to win sales with low price and good performance.
At present, Aviva has invited 20 manufacturing partners, instead of giving products to companies like Foxconn for OEM like Apple. In addition, by the end of the year, the number of partners is planned to increase to 50 large companies. In terms of profit sharing, Aviva said that 70% of their product sales revenue goes to the development department, 65,438+00% to the sales department, 65,438+00% to the manufacturing department, and 65,438+00% to the brands operated by Aviva.
marketing channel
Aviva's marketing channels are mainly provincial distributors, covering other second-and third-tier cities. Give customers the lowest price in the most direct and transparent way.