At first, the business of Duofuju was very prosperous. In Wenzhou and Taizhou, * * * has opened more than 70 stores.
However, there is a saying that "if you want people to perish, you must first make people crazy." It is said that Zhu, the boss of Duofuju, started gambling, failed to invest in real estate and owed tens of millions of yuan in debt. The factory building and the brand of Duofuju were mortgaged to the bank.
So some franchisees bought out the 10 operating right of Dover, leaving only the head office under Ruian Building as the company.
However, the hole is too big, and business is becoming more and more difficult. Zhu was driven out of the company by a number of franchisees headed by boss Hong. Boss Hong entered Duofuju and became the actual operator, paying off Zhu's debts in proportion to the money he earned. In this way, Dofuju managed to eat the old money in a tepid way, and during this period, new brands headed by Diyue Waltz began to occupy the Ryan market.
Ma Yukong spent more than 20 million yuan to buy the management right of Duofuju from boss Hong, and boss Hong earned a lot of money. Later, boss Hong opened a cake shop called Zheduofu, which was next to Duofuju store in Taoshan, Zheduofu and dug many people from Duofuju. More than 80% of the products in it are the same as those in Dover House, but the prices are all 5% cheaper.
With the imprisonment of boss Kong, the dream of reviving Duofuju was quickly broken. Duofuju's dream of targeting 200 companies was suddenly broken, and the company fell into a very chaotic period. Boss Kong's relatives began to arrange people to enter the company with high salaries but did not do practical things, leaving only a few people to do daily management. The company entered a vicious circle of withdrawing money, not investing and not updating equipment, and it was hollowed out over time.
After the epidemic, business became more difficult to do, and it was even worse to live in Duofuju. It owes money to raw material suppliers, wages to administrative staff and profits to franchisees. Snowballs are getting bigger and bigger. Because franchisees can't get the money, they once asked employees not to give the money they received to the company, but only to collect it in private accounts.
In May, 20021year, the company held a franchisee meeting. At the meeting, the general manager and boss Hong reached an agreement: Duofuju will go through bankruptcy liquidation at the end of the month, requiring all franchisees to change to Zheduofu brand, and Zheduofu will continue to supply, saying that Zheduofu is an upgraded brand of Duofuju. Zhejiang Duofu did not bear the previous debts and wages, only the prepaid cards handled by consumers in Duofuju.
In this regard, Duofuju has drawn a full stop for nearly 20 years.