The whole activity of Taobao New Year Festival is divided into three stages, namely warm-up period, official period and New Year Festival. Among them, the warm-up period is from 27: 00 to 29: 00 on February 27th, 2022, the official period is from 20: 00 on February 29th, 2022 to 65: 438 on October 4th, 2023/kloc-0 to 65: 438 on October 5th, 2023.
This year's Taobao New Year Festival did not cut prices across stores, but became a direct discount for all goods. As long as we buy goods, we can enjoy official direct discount on the basis of single item discount. Moreover, direct discounts can also be superimposed with category coupons, store coupons, top N discounts and red envelopes. It is more favorable than cross-store full reduction, and you don't have to worry about receiving bills anymore.
The main background of Ali New Year Festival
Summer has come and winter has come again. On February 23rd, 20th15th, I came to Yan 'an for the second time. The inspiration for the New Year Festival comes from my trip to Yan 'an in August. I think Yan 'an apples and Yan 'an jujubes are the sources of inspiration for the New Year Festival, which was founded in Yan 'an. This is also the third festival redeveloped by Alibaba on the basis of Double Eleven and Double Twelve, to create a New Year Festival for farmers.
The purpose of the New Year Festival is very simple, so that farmers who have worked hard for a year can have a good income at the end of the year, so that city people can buy a native product of their hometown, solve a homesickness, and also let couriers go home for the New Year with bulging pockets, so that the taste of the year in the city can be enriched and the city people can consume millet, jujube, apples in Yantai and Guizhou bacon in northern Shaanxi online.