Glycogen sugar has a profound insight into the market and consumers. The founder team learned that candy has become the biggest growth point of the candy market and the main force of the post-90 s wedding. Compared with their predecessors, they don't like low-end, lack of individuality and particularly troublesome packaging, and prefer customized, personalized and standardized products. For this reason, glycogen sugar bypassed the "pits" of low-end, monotonous and cumbersome packaging from the beginning and embarked on a differentiated brand route.
In terms of products, the sugar of the gift brand is too raw, and it pays great attention to product value and interesting and fresh product significance. To this end, Chuangshi team specially invited a group of designers who graduated from Musashino University of Fine Arts in Japan to carry out product packaging. After a long period of communication and improvement, a set of concise, fresh and personalized high-end packaging system was created, which was integrated with the brand appeal of sugar and sugar, and established a unique visual symbol of the product in the market, and the brand recognition became higher.
In the era of new consumption upgrading, consumers pay more and more attention to scene consumption. It is a great weapon of brand marketing to associate brands with specific scenes and let consumers have natural associations with specific scenes. Glycogen sugar attaches great importance to scene marketing and customized marketing, and has created a series of 16 suitable for different wedding scenes. The subdivision of the scene gives consumers more choices and enhances the consumer experience. In addition to the above-mentioned scene series products, customers can also add customized elements to the basic models, which shows us that glycogen sugar takes care of the diversified and personalized needs of consumers and realizes personalized and precise marketing efforts.
In fact, glycogen sugar attaches great importance to emotional marketing through product and brand innovation, and establishes a deeper emotional connection with consumers. For example, they recently launched a tea, which contains red dates, longan and medlar, meaning "early birth", which is easy to make consumers feel intimate. Another example is Sugar Raw Sugar Too Sweet Day, which contains seven small boxes of Ejiao brown sugar printed with different love words to take care of women's special period ... so that users are more likely to produce emotional buzz, and even willing to promote online and offline "tap water" to achieve the purpose of word-of-mouth marketing and traffic fission. Glycogen sugar attaches great importance to using the power of public relations media to interact with fans. Including operating Weibo to interact with fans, cooperating with KOL to speak for the brand, using the influence of high-potential people to spread the brand and increase brand exposure.
In terms of channels, glycogen sugar pays too much attention to the joint development of online and offline. Online is dominated by e-commerce, and Taobao accounts for 60% of sales. Offline mainly cooperates with local wedding companies in Changsha, and the current sales ratio accounts for about 40%. With its increasing popularity on the Internet, it is expected that sugar will focus too much or more on online efforts.
As a new consumer brand, Tangsheng Tangtai's success lies in its in-depth insight into consumers and the correct unlocking of new marketing posture. We are also looking forward to seeing the future performance of glycogen sugar.