1990 the first wedding company in China was established in Beijing. Modern wedding service industry has a history of only 20 years in China. Wedding industry is a typical high-cost and low-frequency consumer industry. It has the characteristics of asymmetric information, low standardization, low brand concentration and high customer acquisition cost.

There will definitely be a market. Now there are various wedding companies in second-and third-tier cities, and the industry is quite chaotic. Because of this, you have a greater chance to adopt differentiated marketing.