As for the real reason behind the explosion of canned yellow peaches, Wang Haining, executive director of the Leisure Food Professional Committee of China Non-staple Food Distribution Association and secretary-general of the Beverage Branch of China Non-staple Food Distribution Association, said in an interview with the financial consumer information reporter of the World Wide Web: "Canned yellow peaches have a placebo effect, and the scarcity of yellow peaches meets the emotional value of consumers. Yellow peaches can alleviate the physical discomfort caused by fever. The nutritional value of yellow peach is the reason that catalyzes the explosion of canned yellow peach. "Open a bottle of canned yellow peach, the juice is ice-sweet, and the sweet yellow peach is silky. A bite will be refreshing and bring people a pleasant feeling. Yellow peach itself contains vitamin C, vitamin B, beta carotene, lycopene and other nutrients, and yellow peach contains more zinc and selenium mineral elements than other peaches. So a bottle of canned yellow peach can replenish energy, increase appetite, restore physical strength and help people reduce fever. Therefore, although canned yellow peaches can't cure diseases, they can indeed bring pleasant psychological comfort to people. Secondly, behind the popularity of canned yellow peaches is the satisfaction of consumers' emotional value. As long as it is a product that can satisfy consumers' emotional value, no matter how heavy it is, consumers will put it down, which is also the reason why some innovative consumer brands have risen rapidly in recent years. In addition to their younger marketing methods, it is more important to meet the emotional value of consumers. Also, consumers choose a healthy trend. Low-fat and sugar-free products, consumers hope to convey a self-disciplined and healthy lifestyle to the outside world through these products.