Wechat friends circle is the main battlefield for our marketing whenever it comes. Routine is not novel, but it doesn't prevent it from being tried and tested, which can greatly enhance popularity. Before a new product is about to go on the market, or before Valentine's Day, Mid-Autumn Festival and other major festivals, you can make a praise collection in WeChat circle of friends, and you can get a product for free if you win the first prize.

Tip 2: recharge discount

This activity is more suitable for newly opened stores, such as recharging 200 yuan for 250 yuan and recharging 300 yuan for 380 yuan. Of course, the specific preferential strength still depends on the boss's own cost accounting. It is also suggested to keep a small amount of profits and develop new customers through activities as much as possible. If you are an old shop and there are no preferential activities for members to recharge, you can actually become famous by launching activities from the beginning through the "store celebration". One thing to note is that the recharge activity must have a deadline, such as three days, to create a sense of urgency, so that more customers will come to recharge.

Tip 3: Cross-industry cooperation

More and more big brands engage in joint activities, which our store can actually learn from.

Cake shops are generally located in pedestrian streets, and there are also many clothing stores and barber shops. You can jointly engage in activities with these stores, such as making exquisite cakes and sending cake coupons to realize the flow of customers between the two stores. At the same time, the form of cross-industry cooperation can also enhance the trust of consumers, which is more convincing and influential than doing a single activity in your own store.

Tip 4: Free trial.

If you can, you can move the products out of the store and put a tasting stand at the door of the store to narrow the distance with consumers. But the products to be tried should not be cut into small squares like those in supermarkets, which can not only ensure hygiene, but also reduce consumers' desire to try. Tasting products can reduce weight, but it also needs exquisite packaging to make people want to eat.

Tip 5: Maintain regular customers.

After investigating and analyzing a number of large mature cake shops, it is found that "bringing the old with the new" can contribute a great part to the store turnover, so the maintenance of old customers must be done well. For example, some time ago, Bian Xiao went to eat roast pig's trotters, and after paying the money, the boss handed me a stamped card. It was originally full of eight chapters, and you can change a pig's trotter for free.

In fact, the cost of such activities is not very high, but it not only attracts old customers to spend many times, but also develops more new customers through the word-of-mouth of old customers.

Tip 6: weekend marketing

There is no denying that the weekend traffic will be better than usual, so the weekend marketing activities will be more successful. We can set the weekend as a fixed discount day and launch about three low-priced products every week. Or you can buy two for free 1 for marketing on weekends. Don't buy 1 give 1, and don't do anything to belittle yourself. 1 Don't buy 3, and raise the threshold for participating in activities. It is more appropriate to buy 2 and get 1. Develop large customers and receive large-scale group purchase orders; Increase by-products such as drinks and milk tea; Doing more public welfare activities and so on are all good marketing skills.