1. Booth construction includes booth design in the early stage, understanding the theme of the exhibition, designing the booth according to the theme and the characteristics of our company and products, as well as some peripheral extensions. Generally speaking, the booth includes reception area, product display area and storage area. After drawing the design sketch, the construction team will build it.
Second, product preparation includes product debugging, software companies need to build a good network, and hardware companies pay attention to the layout design of the booth area. We should also consider the preferential activities of products to attract exhibitors to buy and potential customer groups.
Iii. Material preparation 1, publicity materials
Include physical materials and electronic materials. Physical materials include enterprise picture books, product color pages, environmental protection bags, customized gifts (used to attract audiences), posters, invitations (paper and electronic versions), business cards, QR code stickers, corporate uniforms, etc. Electronic materials are generally promotional materials of enterprises and products (such as videos, PPT, product installation packages, etc.). ).
2. Office materials
A series of office supplies, including but not limited to signature pens, markers, scissors, knives, paper, business card holders, business card boxes, customer information collection forms, staplers (including multiple boxes of staples), drinking water (including cups), rags, table flowers, etc.
Fourth, personnel training, exhibitor training, product explanation training, etc. Before the exhibition, everyone must attend.
Verb (abbreviation of verb) promotes 1. Extensive promotion: the promotion of official enterprise platforms, exhibition platforms, on-site advertisements at exhibitions, new media platforms and traditional platforms.
2. Targeted promotion: sales customer invitation (prepared in advance), etc.