Introduction Now people's consumption level of flowers has increased. On holidays, visiting relatives and friends, flowers have become people's favorite gifts. Everyone's life is getting better and better, more and more people will buy flowers, and the prospect of flower shops will be good. The following is a business plan about the floral studio, hoping to help you!
I. Summary:
From the perspective of doing business, flower shops should be regarded as typical small-scale operations. A small room can be decorated simply, and four white walls can also show the beauty of flowers. The small flower shop can be opened. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. I have seen a student survey in a flower school. Almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.
However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. You can't buy more high-grade flowers. If it can't be sold, the loss will be too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry.
Judging from the development of human history, when people's material life is satisfied, the demand for spiritual life will be very strong. Someone once said that the era of "flowers are as popular as mobile phones" in China is coming, and we should seize every major festival, such as Spring Festival, Valentine's Day, Christmas, Mother's Day and Teacher's Day. At the same time, potential festivals such as Valentine's Day, Secretary's Day, Nurses' Day, Father's Day and Journalists' Day will be developed to expand potential consumers, stimulate market potential and strengthen market communication.
Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. Flowers of all shapes tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives. In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.
Second, the flower shop situation:
Name: Garden of Dreams Flower Shop
Slogan: Have a good mood.
Signboard:
Business philosophy: the flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. To run a flower shop, you should learn to be a man. Life is alive, being the first. When you engage in business activities, you should pay more attention to being a man.
Objective: Effectively develop sales channels, promote the great development of flower market on the basis of providing products and services, let customers know the true meaning of flowers, send blessings and happiness to thousands of households, and bring beauty and happiness to customers! As far as possible, improve the popularity and reputation of flower shops, establish a complete system of their own, and finally push it to the whole city, the whole country and even the whole world to become bigger and stronger.
Third, the flower shop positioning:
Location: Jiaoyuan Back Street (a branch of the intersection of Dequan Road and Middle Street, with a large and concentrated flow of people, belonging to the university town, with superior location, convenient transportation, obvious effect and easy to drive business).
Decoration orientation: Modern style decoration gives people the flavor of the times and modern psychological feelings, and has an incentive effect on most consumers with a strong sense of the times. The atmosphere in the store is lively (but all of them should focus on saving costs).
Business scope positioning: mainly including flowers, potted flowers, dried flowers, floral art, craft silk flower, etc. Because of the original reason, the artistic conception design of flowers and wedding service is second.
Propaganda orientation: it should be consistent with the consumer groups, with strong pertinence, and cannot cast a net unilaterally.
Service orientation: guide consumption, let customers know their flower language, customers can come to the door to serve, decorate the hall for them and carry out floral design; Teach fresh-keeping knowledge to consumers, visit customers frequently, master their new requirements and trends, and replace new flowers for customers with leasing business in time; It can flexibly arrange business hours for consumers and increase their repeat customers and share.
Fourth, the product structure:
Complete varieties of colors to meet market demand;
Exquisite packaging, characteristic floral, high quality flowers;
Verb (short for verb) Shop layout:
Dozens of square meters of storefronts are basically required to be well decorated. Outside the door, six large flower baskets are evenly placed in two rows on both sides of the store to attract customers' attention; Above the gate, stick a suitable big banner to make customers eye-catching; On the right side of the entrance is the cashier, equipped with special computers, printers, fax machines and other equipment; There is a guest table next to it for customers to discuss and rest; In the middle is the design of flowers and other work in the employee workspace; Three walls, the upper part of which is set as a window, with specimen designs such as flowers, flower baskets, vases, etc., and the lower part with some comprehensively designed flowers and spare flowers, vases and flower baskets, which can be seen and touched, so that customers can feel the experience personally;
Six, the target consumption system:
Generally, they are middle-aged, aged between 18 and 60. The main consumer group is college students, because it is located in the back street of the university, and the main passenger flow is college students, which is also the most concentrated, so it is the first and primary consumer group; Followed by other young workers, middle-aged people and the elderly; Finally, it is for other passers-by.
Seven. Operation mode:
1. Use your own 50,000 funds to open this store and open a flower shop on the premise of saving costs.
2. Customer service is paramount, the quality is absolutely qualified, and the price is absolutely relatively cheap. The active flower shop should win customers with the purpose of price+quality+service;
3. You can use advertisements. In the university town, posters can be posted, leaflets can be distributed, car rental can be used for publicity, and campus radio and forums can be used for publicity.
4. After the flower shop develops stably, it can promote sales online, which will greatly improve its popularity and customers;
Within Wenjiang, we can guarantee door-to-door delivery and service.
Eight, profit model:
Profit of varieties that sell flowers by themselves;
Flower distribution service fee;
Service fee for on-site service;
Nine, risk analysis and corresponding measures:
It is difficult to grow flowers. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.
There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months.
Strategy:
1. Employees can be sent to special training schools for training. In addition, in view of people's different preferences for floral works, tailoring is the direction for flower shops to develop their business;
2. Choose the right orientation for the flower shop. The grades of flower shops vary greatly, and if they are not positioned properly, they will cause great losses.
3. Choose a suitable store address. Flower shops can be selected in the gathering place of flower shops in this area, which can form a scale effect and many customers will "come here". If you decide to choose a separate site, you can consider choosing it next to hospitals, hotels, photo studios and entertainment centers to avoid the impact of off-season on overall performance.
4. To run a flower shop, we should seize business opportunities and be regular customers. To do this, credibility is the key. First, the quality and price of flowers should be appropriate, and second, we should pay attention to the quality of service, and we can make promises such as free door-to-door delivery to customers.
X. cost analysis:
Total * * * funds-fifty thousand yuan
Shop rent (about thirty thousand yuan);
Simple decoration fee of the shop (about 5000 yuan);
Purchase fee, equipment configuration fee,; Two technicians' fees (1 ten thousand yuan or so);
Reserve balance (about 5000 yuan).
XI。 Promotion method:
Establish good relations with schools and other units and adopt a mutually beneficial and win-win strategic model;
The service must be first class. For distribution, as long as there is an order (in Wenjiang), it must be delivered on time according to the order requirements, and it is a smiling service;
Implement the membership system. If you have a certain amount of funds, you can send a membership card with appropriate discounts.
On some holidays, send SMS greetings to people registered in our store (such as members), and give small gifts and discounts to customers who buy flowers during this period.
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