In order to promote the dissemination of information on the Internet, a unified international standard is needed. In fact, there is already such a set of standards. Among them, there are international standards and norms about website LOGO.
The full-size banner is 468*60px,
The size of half a banner is 234*60px.
The small banner is 88*3 1px.
In addition, 120*90 and 120*60 are also standard sizes for small icons.
Each non-home static page contains no more than 60K picture bytes, and the full-size banner does not exceed 14K.
Due to the current settings of web pages and monitors
The LOGO size of the website is 88*3 1.
The LOGO of an enterprise or organization usually has no size limit.
As for Banner, there are also relevant size regulations;
Another: Website logo design specification
The application of LOGO has always been the basis and the most direct embodiment of CIS import, and its importance is self-evident.
Yes, especially the design of online logo.
A, the role of the logo:
As a unique media symbol, logo has always been a visual and cultural language to spread special information.
The earliest symbol in line with the spirit of the Commonwealth of Independent States was Ceng Houyi, who was buried in the State of Chu in China 2433 years ago.
"Zeng" on the halberd. Whether it is the ancient complex European logos, loong characters, or modern abstract patterns.
Samples, simple characters, etc. The purpose of identifying the marker body is achieved, namely:
Through the identification, distinction, association and memory enhancement of the logo, the communication between the marked object and its object is promoted.
And thus the recognition and recognition of the marked object are established and maintained, and the recognition and reputation are effectively improved.
Effect. As a pioneer of the times, the design of network logo should follow the overall law of CIS and make a breakthrough.
Second, the basic application principles of network logo design:
In the design of network logo, the principle of unity is emphasized. Unification is not to repeat a certain design principle, but to
Any other design principles, such as dominance, subordination, interrelation, balance, proportion, repetition and opposition, should be integrated.
The principles that designers are familiar with, such as contrast, rhythm, symmetry, contrast, borrowing, harmony and change, should be correct.
A complete representation of the design. Unity can also be interpreted as unity through the above principles, but it is higher, more universal and more
The principle of synthesis.
Every part of tracer element generally has a * * * commonality and difference, which is called.
Unique, or change, and unity, is to refine diversity into a major expression, which is the origin of the so-called diversity and unity.
Reason. Among the unified elements of each part, there is a size, material, location and so on that dominates everything.
Elements, known as advantages. It is the design of network logo to accurately grasp the diversity and unity of objects and highlight the leading elements.
Basic technical factors.
The distinctiveness and uniqueness emphasized by the network logo lead to the design of related patterns and fonts also related to the marked subject.
There is a proper correlation between the properties and a similar modeling style.
I remember that when EASTECHO's netizen forum was reopened recently, there was a little witch LOGO table in the forum.
Objection, a simple printed font LOGO is better than the unique style and excellent quality of the prodigal son.
The deviation is large, and it lacks contact with the LOGO of the whole website, which leads to fuzzy cognition. But as an all-English LOGO,
The prodigal website made an attempt at a Chinese LOGO, which was a breakthrough.
Network logo design should pay more attention to grasping the tension of things, focusing on culture, background, objects,
Based on the concept and various design principles, the most impulsive visual embodiment of the object is realized. It can also be understood as the most popular
The impulse to restrict, in the case of insufficient tension in any aspect, the well-designed LOGO is often because you don't understand.
Contradictory reasons such as disapproval, untruthfulness, avantgarde, artistry and unpretentious are rejected by users or accepted by viewers.
Exclusion, forgetting. Therefore, only knowing the users and application objects of LOGO is the only way to do less useless work.
Doors. Regardless of the national conditions and users' understanding level, it is unacceptable to underestimate their design ability. In the country/at home
Designing a $3 million Lucent red circle LOGO for the boss who sells computers can easily be considered as cheating money.
Third, the manifestation of network logo:
As a symbol with media characteristics, in order to realize all visual recognition functions in the most effective space,
Generally, the marked body is represented, explained, conveyed and communicated through the combination of special patterns and special characters.
So as to guide the audience's interest and achieve the purpose of improving word of mouth and memory.
The combination of expression forms is generally divided into characteristic patterns, characteristic fonts and synthetic fonts.
1, special mode:
It is a symbolic symbol, unique and eye-catching, and the pattern itself is easy to distinguish and remember. By hiding, associating, generalizing,
Abstract and other painting expression methods show the marked body, and the expression of their thoughts is general and vivid, but it is related to the marked body.
Sex is not direct enough, and the audience can easily remember the pattern itself, but the cognition of the relationship between the marked objects needs to be relatively tortuous.
Process, but once the connection is established, the impression is deep, and the memory of the marked body is relatively lasting.
Therefore, when the demand for lasting memory is high, it is necessary to design a good special pattern image, such as Apple's.
Tooth print apple just caught all the elements of LOGO promotion. In other cases,
If you want to establish an image in a short time, you should also design a corresponding mascot to make everyone as familiar as Apple.
Strengthen the concept of communication and understanding.
In the era of modern spiritual fast food, Lucent's red circle is also becoming fashionable. However, this design is only available in China.
The website of the design company received it, but a LOGO of the latest variety show of cable TV appeared.
The spiral bright red circle, alas, is more bold and less creative when drawing lessons from it.
2. Special characters: they belong to ideographic symbols. The name of the identified institution that is repeatedly used in communication and communication activities.
Or its product name, in the form of one word. The meaning is clear and direct, which is closely related to the marked body.
It is easy to be understood and recognized, and it can also explain the ideas expressed, but because of the similarity of the words themselves, it is easy.
Blurred the audience's memory of the logo itself, thus weakening the long-term memory of the marked body.
Therefore, special characters, generally as a supplement to special patterns, require the font to be consistent with the overall style.
We should try our best to create new and distinctive works.
Complete logo design, especially the logo design with China characteristics, under the requirements of internationalization, one
Generally speaking, at least Chinese and English should be considered, and the proportion of Chinese and English characters should also be considered. Generally, there should be a pattern.
Chinese, mode English, mode Chinese and English, and single mode, combination of Chinese and English. Some have to take the exam.
Consider traditional and other specific language versions. In addition, it is also necessary to consider whether the application after logo or text expansion is beautiful, which
This is very necessary for the production of background, etc., and is conducive to the pursuit of the effect of symbol expansion.
The Shank Empire and its predecessor, the LOGO of the prodigal son in the border town, have excellent designs, but Chinese is not considered.
However, the prodigal son seems to have been quite dissatisfied with the expressive force of Chinese characters, such as the lack of tiny fonts and characteristic fonts.
Perhaps this caused him to be lazy to think about Chinese design. This is a LOGO of the website of domestic netizens.
It's a little regrettable.
3. Synthetic text:
It is a synthesis of expression and meaning, which refers to the design of combining words and patterns. It has both the attributes of words and patterns, but
The influence of related attributes is relatively weakened. Make patterns or characters for different object directions.
LOGO will be very different in expression. Such as simply modifying the printed font or changing the text to
A decorative shape for everyone to guess. Its comprehensive functions are:
A. The impression of the marker can be directly understood by readers through text modeling;
B. The formed words are easy to leave an impression and memory on the viewer;
Fourthly, the design of network logo.
The coat of arms of the ancient royal family has the conditions for the audience to understand its implied identity, status,
Attributes such as grades can be designed to be extremely complicated, but modern people complain that they are simple, light, smooth and give people an instant impression.
The demand that affects logo design is increasingly pursuing a unique and high-level washing practice, which has already produced a part in the user group.
In order to strengthen the vivid memory of the audience and the continuous brand loyalty, companies and groups with certain impressions have designed more
Unique and more understandable model to strengthen the recognition of existing ideas. Some established companies are actively updating their logos.
Coca-Cola's logo has been changed several times.
And some groups that pursue the audience's quick cognition will strengthen the demand for the directness of text expression.
Characters with obvious characteristics are represented by synthetic characters, and the characteristics that are easy to blur are strengthened and maintained through a large number of repetitions of modern media.
The memory of. For example, INTEL's e-word simple replacement LOGO.
In the design of network LOGO, a large number of synthetic text design methods are used, such as Yahoo, Amazon and so on.
And so on, the text LOGO is the same as almost all ISPs in China. On the one hand, it is limited by the screen size of the page, and requires the LOGO.
The size should be as small as possible; On the other hand, at the beginning of construction, these websites generally lacked excellent image design.
With the participation of teachers, decision-makers are mostly technicians, who have an intuitive pursuit of directness, conciseness and portability; but
Most importantly, the characteristics of the network determine that only a short and clear memory of the LOGO can be generated, and a large number of anti-logos can be generated at low cost.
After browsing, you can not only produce the part of the impression memory that needs continuous improvement of graphics. Therefore, network logo is very important for synthesizing text.
The pursuit of characters has gradually become a factual norm of online LOGO.
With the participation of managers, designers and planners in the network, more efficient logo design has been obtained.
Good exploration. In particular, some design websites have made many meaningful attempts in LOGO design. For example, for websites
The digital characteristics of signs explore the three-dimensional dynamic expression of signs, among which more knowledge is
As the representative of the whole image, the protective sign only applies to the whole sign without defects and deformation.
Dynamic change, that is, only scaling up, scaling down, moving, etc. , and there should be no roll, tilt and other changes, to ensure correct.
It is becoming more and more important to respect the seriousness of the marked object from the existing identify production 3D online logo.
General network identifier generation scheme.
Fifth, the specification of network identification.
When designing LOGO, it is important to make corresponding specifications for various application conditions, which will guide the overall construction of the website.
It has great practical significance. Specifically, it is necessary to standardize the standard color of signs and design an appropriate background color matching system that can be applied.
Make the minimum display size of LOGO on the premise of clearly expressing LOGO, and do something for LOGO.
The color matching and auxiliary color ribbon under specific conditions are easy to make.