The success of "Furong King" represents Changde Cigarette Factory's wisdom in marketing strategy and tactics. That is, from the creation of the soul-the King of Furong, based on the excavation of geography, history and culture, the culture of "Furong" was concentrated (Hunan was once called Furong Country); It also incorporates the subculture highlighted by social development, economy and business atmosphere-the concepts of "Almighty is king" and "King is the best". It can not only lead the consumption concept in the original social consumption system, but also lay a good foundation for the subsequent promotion of the brand. And formed a follow-up grade gradually recognized, sales continued to rise. However, it cannot be ignored that Changde cigarette factory can drive all employees to the cultural concept of "Furong King" in marketing management. In shaping the pride and influence of the "Furong King" people, the Furong King people who have continued to this day have not reduced their pride in this brand!
Although Wang Furong's success is a good case of brand development and promotion, we need to pay attention not only to his brand planning, but also to the effective positioning of brand strategy based on enterprise strategic development.