1. It is usually bought by the man. In some places, wedding customs will include buying wedding dresses. For example, the man's family will buy the woman's clothes, the woman's family will buy the man's clothes, or the man will buy the clothes of two people. These will be discussed and decided when discussing the engagement.

2. If the two families have no relevant customs, then the couple can buy wedding dresses together, and the expenses can be paid from the couple's savings or from the bride price or dowry.

3. Some newcomers think that wedding dresses are more expensive to buy, and they will choose the form of leasing rather than buying, so usually the cost of leasing is paid by the groom.