With the rapid development of the Internet, more and more people begin to enjoy the online bonus, hoping to get a slice of it. I have to say that some people did seize the opportunity, gained traffic by some live broadcasts and short videos, and became a veritable network celebrity. Even after they became famous, they began to broadcast live with commodities and gradually entered the public eye. Recently, the luxury car brand Rolls-Royce has also begun to seize this opportunity, inviting online celebrities and Lin Han to speak for publicity. Although the original intention was to harvest traffic, they accidentally overturned, attracting fierce comments from car owners and fans. They all say that these two people have a lot of black history, and it is disrespectful to the brand to let them speak for themselves, which will also lead to their reputation decline. Rolls-Royce has attracted a lot of criticism instead of raising their popularity, which is really wrong. The flow of network celebrities is important, but their background is also a problem that needs careful consideration. I think this incident will also inspire other automobile brands and pay more attention to the choice of spokespersons.

1. Internet celebrities are the product of the times. The so-called network celebrities just seize the convenience of the network, but as long as you look closely, you will find that there are very few network celebrities who spread positive energy. Most of them rely on grandiose performances and edge balls to attract the audience. Their outstanding performance will be fleeting and will not pass the test of time.

Second, we need to carefully consider promoting endorsements. Nowadays, many brand-name products are looking for suitable spokespersons, which are required to conform to the brand style and obtain publicity results. This is their goal. Athletes and stars are competing to go online, and netizens also said that it is acceptable. But this time, the bad behavior of online celebrities is really unbearable.

Third, the public should not blindly believe that the complexity of network celebrities' connections is unimaginable. More and more online celebrities bring goods live, and many people who don't know the truth have been cheated. In the end, they had no choice but to accept it. I hope everyone will keep their eyes open and don't trust these online celebrities, who are also seeking their own interests. The so-called welfare is just an excuse to deceive people.