According to BMW Brilliance, the BMW X5 will be officially made in China in 2022, and the starting price is expected to be around 500,000. As soon as the news comes out, the old rivals will take their medicine in no hurry. If the starting price is really around 500 thousand, it will definitely put a lot of pressure on them.
According to the news exposed on the Internet, BMW Brilliance Dadong Factory has been modified and expanded to put into production the rear body and upper and lower tailgate assemblies of a new BMW model. This purpose is clear, obviously to prepare for the domestic BMW X5. In fact, the news that BMW X5 will be made in China came out as early as two years ago. At that time, BMW acquired a 25% stake in BMW Brilliance for 29 billion yuan. Since then, BMW's share ratio has reached 75%, so it can be said that it has completely mastered the initiative of the joint venture company in China.
It is not difficult to see how much BMW attaches importance to the development prospect of our China market. Alas, on the other hand, BMW Brilliance feels that they are sitting in empty seats, which is disappointing. On the other hand, the domestic BMW X5, regardless of whether the quality will decline after domestic production, will certainly eat most of this market segment as long as the price is more close to the people.
What should competitors do at this time? It's no use taking medicine, so we have to go back to the city. Ok, let's make it in China together. At this time, if we are all on the same starting line, there is naturally not much advantage in price, and we can only compare quality. Who will benefit the most at this time? Are we consumers?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.