According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is about 1: 9, that is, if the income of convention and exhibition venues is 1, the relevant social income is 9. Exhibition economy can be divided into four modes: government-driven (such as Germany and Singapore), market-led (such as France, Switzerland and Hong Kong), association-driven (such as Canada and Australia) and government-market combination (such as the United States).
function
First of all, exhibition economy can promote the development of related industries.
Exhibition economy can not only create huge economic benefits, but also promote the development of transportation, tourism, catering, accommodation, communication, advertising and other related industries. According to experts' calculation, the international industry driving coefficient of convention and exhibition industry is about 1: 9, that is, if the income of convention and exhibition venues is 1, the income of related industries is 9.
Second, it provides a good place for enterprises to carry out marketing activities.
In the increasingly fierce market competition, enterprises are looking for opportunities to collect market information and promote product sales, and attending the exhibition is undoubtedly an opportunity. On the one hand, enterprises can obtain all kinds of effective information in time, accurately and at low cost by attending conferences and exhibitions. Then, according to this information, implement the appropriate marketing mix strategy. On the other hand, enterprises can induce and even create consumer demand by displaying products, especially new products, at exhibitions.
Third, the exhibition economy can promote the development of the city.
Exhibition economy can promote the development of the city and improve its popularity and reputation.
The above contents refer to Baidu Encyclopedia-Exhibition Economy.