1, responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning and packaging and daily operation;
2. Conduct in-depth analysis according to the website marketing data, evaluate the operation of each product, refine the selling points, guide the artists to optimize the pages, increase the search volume and promote sales;
3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of competitors and marketing strategies such as selecting money and pricing, and providing effective solutions in combination with our advantages;
4. Familiar with the operating environment, trading rules and advertising resources of Taobao websites of various e-commerce platforms;
5, daily statistical analysis of the latest data, and take targeted operational measures according to data changes.
Extended data:
Operations specialists include three aspects of operations:
1. market operation: a series of interventions such as publicity, exposure, marketing, etc. are carried out by means of spending money without spending money. It is common in products that need to spend money to a certain extent, but spending money is not the same as market behavior, including both market behavior without spending money and other operating means of spending money. This is often the main operation method for some enterprises to get close to capital, because only by getting close to capital can a complete profit model continuously expand the investment in market operation.
2. User operation: People-centered operation means is common in UGC community. It is an operation mode of being close to users, uniting users and guiding users. The performance is that you will find that website operators are very willing to communicate, ridicule, chat and gossip with users. Sometimes you can't tell whether they are users or official staff.
3. Content operation: There are two ways. One is to edit, integrate and optimize the high-quality content generated by users. And cooperate with other means to spread.
Sogou encyclopedia-operation
Sogou encyclopedia-how big or small is the e-commerce operation? E-commerce operation specialist, the main purpose is to sell things, no matter what means you use in the process, (such as: operation promotion, activity planning, data analysis, through train, drilling exhibition and so on. One purpose is to sell things for profit.
Can you solve your problem? Doing e-commerce operation is a comprehensive job. You have to know everything, so to speak. After all, personal energy is limited. The main work of the e-commerce operation specialist mainly includes the following aspects:
1, do the basic marketing work of e-commerce stores.
As a minimum of operation, you must understand marketing. Many companies require operation to see if others can use network technology. Many network technologies are very good, but they don't understand marketing, and finally they can't do it.
2. Do a good job in the daily promotion of e-commerce stores.
Just know how to promote for free, don't spend money at the beginning, and the boss can't stand the fact that the products are not sold very much. There are too many such examples.
3. do e-commerce activities.
We should know how to gather popularity, engage in large-scale activities, and do the biggest thing with the least money. Mainly responsible for the overall operation control, that is, setting the general direction, and then assigning it to users, content, activities and other operations to implement. The little red elephant, in addition to the product itself, has also made great efforts in operation. The core of operation is the conversion rate. Methods to improve the conversion rate are:
1) Improving the attractiveness of products can be considered from the aspects of product pricing, page description, gifts and added value.
2) improve the beauty of the page;
3) increase the sales of products and avoid products with zero sales;
4) Improve the quantity and quality of favorable comments and reduce bad comments;
5) attract accurate traffic;
6) More interaction with customers;
7) In the direction of marketing plan, improve the chat skills of customer service 1, Banner, push and SMS copywriting, and focus on attracting users to click.
2. The recommendation direction of shopping guide copy, dig deep into the characteristics of goods or service providers, and improve the transformation of their content packaging and promotion.
3. The description of rules, the play of activities, relevant standards, and the functional description of products all need users' simple and direct understanding.
4. Soft articles related to scenes, stories, jokes, topics, shopping scenes, etc. Arouse users' interest and stimulate users' needs.
5. Data analysis is very important. From what angles, what indicators are needed, how to compare and analyze different indicators horizontally and vertically, what does the change of data represent, what are the reasons behind it, and what improvement measures are there. From complete ignorance to gradually having a set of thinking methods, I personally feel that data analysis is one of the biggest gains since operation. Data is an objective standard to evaluate the effect and an important means to assist scientific and technological decision-making.
6. Doing business often feels busy today, but it seems that nothing has been done. Most of the time I'm debating and discussing. As the demander, we need to communicate with students in product, design and development to ensure that the demand is not deformed and achieve the actual final effect. As the party with the most resources, we need to communicate with students in the industry and businesses to clarify the rules and standards.
7. The trivial operation is because in addition to arranging the above tasks, you also need to silently review the goods, make pictures, compile pages, market the background human flesh operation and even purchase and deliver goods. These are all things to be done in operation. Subdivided, there are actually three positions, namely content operation, activity operation and product operation, and the key points of these positions are refined.
The goal of product operation
The essence of operation is operation, and operation has a cost, so there is a very clear goal:
1. Expand the user base
2. Find a suitable profit model to increase income.
3. Improve user activity.