The famous Italian designer 1962 was born in Milan, Italy. From 65438 to 0987, he obtained a degree in architecture from Milan Polytechnic University, and studied under Kyle Zanuso, a world-famous master of architectural aesthetics. After graduation, I worked in Milan City Hall and participated in the expansion and design of the world-famous Fort Sforzesko. 1992 Ona began to enter the fashion world, and now she is a designer of many international first-line brand fashion stores and home collections. These brands include Barabula ·BUI, Antonio fusco, Amata Di Mare, John Richmond, international designer Guy Madiot Lo and other top luxury brands in the world.
She is an Italian designer from Milan, which leads the world design fashion and trend. She will tell us what a different home world is. Different cultures and lifestyles, what kind of differences and integration will her design show us?
Ms. Erna Corbetta is a famous Italian architect and home designer. She designs works for top Italian furniture brands and is a hot leader in Italian home decoration and fashion. Recently, Ona Corbetta was invited as the chief designer of Xilinmen, bringing the advanced Italian design culture to China.
"If other countries have design theory and Italy has design philosophy, it may be design ideology." -Uberto Apotheker
1953 Parker rides a scooter around Rome, followed by the princess played by Audrey Hepburn. The waist of that motorcycle is like a wasp, and the small wheels are half covered by fenders. Its shape was designed to stay away from the guerrilla means of transportation and the tradition of competing with large cars, and then became a convenient means of transportation after the war, thus becoming a symbol of young people's identity for a period of time. Its name is Vespa, which was designed by Italian designer Dascanio in 1946. Parker and Hepburn Jr.' s Roman Holiday made it famous all over the world.
As Ernesto Rogers, an Italian architect, advocated in his book From Spoon to City, no matter whether it is small to spoon or big to city, it should be designed. This statement was very famous in Italy at that time, and it was also a philosophy practiced by later Italian designers. Italy, like China, is a big country of traditional culture, and Italian home design and industry got rid of the traditional burden after World War II and rose rapidly, leading the global design fashion and trend. Milan has also become the design capital of today's world, which has a far-reaching impact on the world.
Motorcycles in Roman Holiday
From Ferrari sports car to macaroni style
From June 65438 to May this year, Mr. Chen Ayu, Chairman of Xilinmen, personally led a team to visit Milan, Italy, and had an in-depth exchange with the design team of Erna Corbetta on Xilinmen's product design. Ms. Erna Corbetta sat in the Armani building in Milan in the afternoon sun. She told us, "In Italy, the same designer can design both magnificent buildings and chairs in the architectural space." From a city to a spoon, from a Ferrari sports car to the style of macaroni, this interesting metaphor vividly reflects in the minds of Italian designers that design is life and design is everywhere.
From contact to in-depth communication and cooperation intention, for more than a year, the design team of Ouna Cobita made us deeply realize that compared with designers from other countries, Italian designers are more inclined to operate modern design as an art of life, and their perfect pursuit of details has also achieved many classics. Ouna Kobita said that she became attached to Xilinmen because she felt that Xilinmen enterprises attached importance to and respected artistic elements in product development and design.
China Road of Pure Italian Home Design
China's modern furniture industry in 2 1 century is inevitably involved in the wave of globalization. In the future, there will be no domestic market and international market, and enterprises in China will compete with a large number of world-class brands on the same stage. In the market competition, the homogeneous products will soon be surpassed without competitiveness, and the original artistic design and unique understanding of life are unique.
As daily durable consumer goods, household products should not only meet the use function, but also play the role of cultural carrier. Therefore, design plays an important role in furniture brand building. China's home design is changing from "imitation" to "design" and from "chasing the wind" to "innovation". At the same time, some China modern home furnishing enterprises represented by Xilinmen are gradually forming their own design styles and brands.
As early as 2008, Xilinmen has been adhering to the consistent exquisite design style, further strengthening the concepts of "big space" and "whole bedroom", and launching the BBR brand, the only original design whole bedroom brand in the world, enriching Xilinmen's product line, and the artistic home style design has been recognized by the market.
Since then, Xilinmen has gathered a group of domestic and foreign designers and design groups with the same design ideal and design cultural background, including Ouna Kobita, and formed a corresponding design culture, and jointly organized the furniture design base of Tsinghua University Institute of Design to provide support for the education of design talents in China. At the same time, the combination of design and application makes the development of product design and furniture brand synchronous, forming a good mechanism for design and market docking, mutual support and survival and development with furniture brands. Explore a foreign advanced China home design culture road.
Xilinmen team discusses product design in Italy
Erna Corbetta's Chinese name and her views on home life.
Before Erna Corbetta came to work in China, she thought she should have a Chinese name. At that time, Mr Lei Yu, vice president of Xilinmen Company, gave her a resounding Chinese name "Ke Aihua". When she understood the meaning of the name, she accepted it and said that she was very obsessed with China culture.
On August 6th, Erna Corbetta's design team came to Xilinmen. When we saw her again, she said hello to us in fluent Chinese. She said, "Hello, I'm Ke Aihua".
When asked about her perfect home design in the future, she said: "I think perfect home design means that when everyone lives at home, they should first ensure health and then be very relaxed and happy." Home is always in a very harmonious atmosphere, and residents themselves can show their personality through their own living environment. "
Ke Aihua will visit the markets and consumers in Greater China from tomorrow. She said, "Good home design is not only a visual effect, but also includes many other contents from the user's point of view, such as material proportion, lighting, space and so on. That effect may not be very dramatic, but a subtle change, a subtle feeling. Designers should consider that if he lives in this space as a resident and can feel happy, then it is very likely that customers will really live in this space and feel happy.
It is understood that the Xilinmen design team led by Ke Aihua's team, the future BBR series will continue the global original design concept, and show exquisiteness, art and humanity in every detail of the product through the collocation of various materials and the coordination of various design elements. Create an artistic home life.
Swatch in Fashman Home Furnishing Industry
Swath, the "s" in the name not only represents its origin in Switzerland, but also contains the meaning of "stopwatch", that is, people can own two or more watches at the same time as fashion. It's no longer just expensive luxury goods and simple timing tools. Swatch has become an interpreter of fashion, a popular symbol, a messenger of the times, and shoulders the heavy responsibility of guiding the spiritual trend of the times. Young people who grew up in the 1970s and 1980s are also proud of owning one or several outfits. When you wear Swatch, you will feel fashionable, innovative, interesting, technological, enjoying life and even rebellious. "This may reveal the real reason why it can be popular for decades.
"The only constant is that it is constantly changing." This popular morpheme in the fashion circle of that year was also written into the history of world fashion together with Swatch. In Xilinmen, there is also a brand series that makes youth throb and makes tradition look askance. It's Fassmann. Like Swatch, ever since young designers such as Mercedes-Benz returned from abroad and entered the new R&D center in China District of Xilinmen to launch Fashman sleep series products, Fashman's products have been seen by people and they can't help wanting them.
Fashman is especially popular with petty bourgeoisie now. Every image, every color and every detail of Fashman implies the password of youth and personality, which may be the reason for its popularity. Pop and punk culture are the source of Fashman's creation, and they try to make every sleeping idea perfectly explained in the narrow space of bedding. Like fashion release, Fashman's theme this season is love. Exaggerated and bold colors, simple and light design, irregular stripe arrangement, and different combinations and collocations of bedding, beds and mattresses have created the colorful world of Fashman. The mattress is full of these personalized pictures, which are never the same and full of surprises.
Fashman's brand-new interpretation of the concept of sleep not only lies in various styles and rich colors, but also uses many high-tech achievements, which embodies rich artistic imagination. The diversity of culture, lifestyle, new materials and new technologies makes her design break through the shackles of functionalism and develop freely. 20 13 new series will be listed soon, giving each new bedding a romantic or deep love story.
Always innovate and always be different. With the joining of Ke Aihua's team, Fashman will continue its interesting, fashionable and creative brand style as always, giving her more imaginative and personalized design connotation.