2. Promote enterprises. In addition to clearly indicating personal information, business cards should also clearly indicate enterprise information, such as the name, address and business field of the enterprise. The brand name of the enterprise that includes CI image planning in the office supplies planning. This kind of business card information is the most important, followed by personal information. In the business card, the logo, standard color and standard words of the enterprise are also required to become a part of the overall image of the enterprise.
3, the contact card of the letter bureau era. In the digital information age, everyone's life, work and study are inseparable from all kinds of information. Business cards convey information about enterprises, people and businesses in its unique form, which greatly facilitates our lives.
(2) Classification of business cards
1, classified according to the nature of business cards.
(1) ID card. This kind of business card is mainly used in government agencies, research institutes, schools, finance, insurance and other units. The contents of a business card mainly identify the holder's name, position, unit name and necessary communication methods, and the main purpose is to convey my personal information.
(2) Business behavior identification business cards. This kind of business card is mainly used in the field of production and circulation and service industry. The holders of business cards are mainly the buyers and sellers of enterprises and the operators of small enterprises. The content of a business card not only identifies the holder's name, position, unit name and necessary communication methods, but also identifies the business scope, service direction and business field of the enterprise, with the purpose of transmitting business information.
(3) Business card of enterprise CI system. This kind of business card is mainly used in larger enterprises with overall CI planning. As a part of corporate image, business card aims to improve corporate image and enhance corporate image.
2, according to the production process classification
(1) Offset business cards.
(2) Color printed business cards.
(3) Laser printing business cards.
● Key points of business card design
(A) the basic requirements of business card design
As an independent media of a person and a profession, business cards should pay attention to artistry in design. But it is obviously different from works of art. Unlike other works of art, it has high aesthetic value, which can be appreciated and pondered. In most cases, it will not attract people's attention and pursuit, but it is easy to remember and more recognizable, so that people can get the information they need in the shortest time. Therefore, the design of business cards must be concise, with distinctive fonts, emphasizing design awareness and novel artistic style.
The basic requirements of business card design should emphasize three words: simplicity, desirability and conciseness.
1, Jane: The main information conveyed by business cards should be concise and clear, and the composition should be complete and clear.
2. Work: Pay attention to quality and efficiency, and try to make the information clear.
3, easy: easy to remember, easy to identify.
(B) Business card design procedures
1. Before designing a business card, you should first understand three aspects.
(1) Know the identity and occupation of the business card holder.
(2) Understand the nature and function of the business card holder's unit and its unit.
(3) Understand the business scope of business card holders and units.
2. Unique concept
Unique creativity comes from the reasonable positioning of design and a comprehensive understanding of business card holders and units. A good business card idea can withstand the following tests:
Whether (1) has visual impact and identifiability.
(2) Whether it has the working nature and identity of the media subject.
(3) Whether it is unique or not.
(4) Whether it meets the business characteristics of the holder.
3. Design orientation
According to the understanding of the first three aspects, determine the design concept, composition, font, color and so on.
(C) elements in the design of business cards
In the design of business cards, there are indispensable elements. The so-called constituent elements refer to all kinds of materials that make up a business card, generally referring to signs, patterns and copywriting (name, mailing address and communication mode of the business card holder). These materials are endowed with different missions and functions, which are collectively called constituent elements.
There are two types of constituent elements:
1, which belongs to the elements of modeling.
(1) logo (a trademark or corporate logo registered with patterns or characters)
(2) Patterns (unique color blocks that form business cards)
(3) Outline (several borders)
It is a part of this plan.
(1) Name and title of the business card holder.
(2) the name card holder's unit and address.
(3) communication methods.
(4) business areas.
The above elements have their own place in business card design, and the design points are determined according to each type of business card.
(4) the design of business cards
In the design of business cards, the design of patterns is an important link. The success of pattern design directly affects the visual effect of business cards and people's psychological feelings towards business card holders and their units. Patterns have a fixed function in business cards.
1. These functions are classified as follows:
(1) attracts attention. A good business card pattern design should not only meet the needs of picture composition, but also attract people's attention strongly, so as to achieve the purpose of self-promotion by the holder.
(2) the professional characteristics and industry characteristics of the business card holder. The form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder.
(3) Guide readers to pay attention to the induced effects of important schemes.
2, the composition of the pattern
Gradient of (1) mode
The application of monochrome gradient in business card design can not only maintain the integrity of the design, but also enhance the visual impact.
Mixed color gradient has more than one or two color gradients, and the effect of this picture is more active, but attention should be paid to the contrast of color force and the proportional distribution of composition when applying.
The image gradient takes the logo of the business card, the name of the factory or the products sold, and carries out light color weakening, color gradient and size gradient on the screen to form a richer visual effect.
(2) "Contrast and unification" of patterns.
The role of the pattern in the business card is to set off the theme, enrich the picture and remind readers. Therefore, the design of patterns should not only pay attention to contrast, but also be complete and unified. Contrast mainly refers to the obvious difference between the pattern of the picture and the background of the picture. Unity means that the level of painting should be clear, and the pattern exists to highlight the theme, make the composition eye-catching and full of personality, without usurping the role of the master.
(3) The expressive methods of patterns are given different expressive methods according to the personality characteristics of business cards. The performance skills are as follows:
Image texture method This method is to texture the image related to the business card holder's industry to form a pattern with distinctive personality.
The image photography method carries out various artistic treatments on the image photography pictures related to the business card holder's industry, forming a figurative artistic pattern.
Painting texture method is an abstract pattern, which mainly shows the texture effect of various paintings and gives business cards a strong artistic personality. Such as: oil painting texture, scraper texture, sketch texture, sketch texture, watercolor texture, Chinese painting texture and so on.
Flat coating and shading representation of color blocks on business card paper