First of all, the anchor makes money by rewarding, that is, using the audience to reward the anchor, which is a way for the audience to express their favorite anchor by using the props of the platform. This method usually needs to buy platform-related props, so it costs a certain amount of money to buy props, so when you use props, part of the money spent goes to the platform and the other part goes to the anchor. Therefore, we often hear an anchor in the live broadcast room thanking the big money for rewarding.
In addition, live broadcast is also a way for anchors to make money. Live delivery means that the anchor promotes his own products live in Tik Tok through hard marketing. Generally, the anchor will tell the audience the highlights and characteristics of the product when he brings the goods. The audience's trust in the anchor makes it very easy for the audience to buy this product. Because when we watch the live broadcast, we can see that the anchor is selling goods, and the stocks of the goods are usually bought at once.
Another way is that Tik Tok earns a certain amount of heat by making video traffic, so as to earn a certain amount of money for himself by rewarding or bringing goods live. There are many ways for anchors to make money, and these are the two main ways to make money. General anchors will accumulate a certain popularity, and then they can receive a lot of money through live broadcast, and they can get more benefits by bringing goods.