In recent years, with the improvement of people's understanding and requirements for tourism, the segmentation and personalization of the tourism market has become inevitable. Most integrated tourism products on the market are far from meeting the needs of high-end people for tourism. Through long-term experience accumulation, Caesar Tourism has been committed to the development and promotion of theme tourism products in recent years. For example, European honeymoon products, Greek Aegean brides, fashion music products, Scottish music festivals and so on. Make Caesar tourism firmly occupy the leading position in the theme tourism market.

Seven-day music tour in Tinthepark, Scotland and five-day music tour in summersonic, Japan are two music festival routes launched by Caesar Tourism this summer. Compared with the ordinary audience's familiarity with European honeymoon and wedding products such as Aegean brides, the theme tourism products of music festivals are the first in China.

Chen Xiaobing, president of Caesars Tourism, said: Festival tourism is an unrepeatable tourism product. It is not simply to inject musical elements into tourism products, because every festival and music festival will have its own characteristics because of the different performance lineup and music theme. Festival tourism products are always novel and unknown to tourists.

Based on this starting point, Caesar always takes music as the center in route design, and at the same time runs through all-round information such as humanities, history, diet, folk customs and habits of the destination, which greatly enriches the travel experience of tourists participating in the group. Such in-depth tourism products have been widely praised by all parties. Teacher Yu He, a visitor to the seven-day music tour in the park, said: The famous singers, shocking acoustics, dazzling lights, colorful tents, revelers and the trip to the northwest all excited us!

Travel is a way of life. With the strengthening of the personalized trend of the tourism market, the quality requirements of tourism are further amplified. The in-depth development of theme tourism products by Caesars Tourism will further drive the whole tourism industry to pay attention to personalized service.