If you are the organizer, all kinds of venues should have corresponding price lists. If you have government contacts, you also have the opportunity to apply for government subsidies. The cost is complicated and can only be used for reference.
As far as the venue rental fee is concerned, the average open space is 20/m__ days, the standard booth (3m×3m) 1500-2800/ booth _ expansion, and the special booth 1500-2500/ booth _ expansion.
But there are actually other things, such as booth construction fee, about 450/ booth _ extension, booth construction management fee 10/m_, and self-built standard booth management fee of 50/9m__ extension.
On-site routine expenses: security personnel 150/ person _ shift, air conditioning 2500/ hall _ hour, hanging point fee 240/ point, broadband usage fee 150/ point _ day, temporary electricity consumption for construction during the exhibition period 200/ place, and power supply 700-4500/ set/extension.
You also need advertising fees, office staff salaries, promotional materials, booth necessities, plant furnishings, audio-visual equipment, telephones, computers, furniture, catering and so on.
At present, there are various exhibitions in China (only exhibitions are mentioned here, excluding meetings and weddings), mainly including:
1. government exhibition-for the purpose of reporting results and displaying images;
2. Professional exhibitions-to meet the needs of exhibitors for product display, corporate image promotion and professional buyers;
3. Comprehensive exhibition-for the purpose of on-site trading and sales.
Government exhibition: Because the purpose is not profit, but achievement report and image display, it is more meaningful for destination marketing. Therefore, it doesn't care about making profits through the commodity form of "exhibition", and its profit point often becomes a city's commercial image and future development potential of urban public relations activities. Therefore, he never thought about profiting from a single exhibition from the beginning. Of course, it would be great if he could make ends meet through commercial operations (such as a little booth fee, sponsorship fee, franchise fee, advertising fee, etc.). The government is considering the income and expenditure of the whole city.
Professional Exhibition: At present, professional exhibition (B2B- business-to-business) has made all the topics very comprehensive in China, and its value lies in creating an excellent communication platform for a certain industry field, which plays the role of communication, achievement display, development guidance and industry standardization as a third party. Can so many exhibitions of the same type really be profitable? There is a questioning attitude here. The profit point of professional exhibition is nothing more than the booth fee mentioned by the friend above, and the selection of suppliers (home, travel agency, ticketing, catering, etc. ), sponsorship fees, advertising fees, etc. Individual exhibitions held in different places may also receive financial subsidies from local governments. Professional exhibitions that can be profitable are nothing more than the following three categories:
I: large-scale comprehensive exhibitions in the industry (providing an international exchange platform and playing the role of industry vane). Such as PharmaChina National Drug Fair)
Two: small but precise exhibitions in the industry (in-depth research in a certain field of an industry and accurate matching of buyers and sellers to improve the efficiency of the exhibition. Such as NewDrug National New Special Medicine Exhibition)
Third, regional exhibitions serving local industries attract foreign visitors (such as Yiwu Small Commodities Fair).
Comprehensive exhibitions: This kind of exhibitions are often in the form of on-site sales (mainly B2C- business-to-consumer), also known as trade fairs, which can be considered as a big market. Because of its simple positioning, this kind of exhibition often has a great possibility of profit. The money spent is mainly to rent venues, build buildings, publicize and rent buses to attract people to the exhibition, and the rest is just to collect money for the exhibition. The more successful comprehensive exhibitions are car fairs, housing fairs, wedding fairs and new year fairs held in various places. In addition to the above profit points, some exhibitions will also charge a share according to the sales flow of booth goods.