Mid-Autumn Festival planning, speaking of the Mid-Autumn Festival, I believe everyone is familiar with it, and the origin of the Mid-Autumn Festival also has very beautiful myths and legends. So how should we plan the Mid-Autumn Festival well in the workplace? Come and have a look with me.
Mid-Autumn Festival Activity Plan 1
I. Implementation background:
Through the planning of this activity, students can fully understand the customs and habits of various ethnic groups in China during the Mid-Autumn Festival, increase their interest in learning, understand the origin and formation of the festival, the different ways of folk celebration of the festival and the unique cultural connotation of China, so as to experience the significance of eating moon cakes to celebrate the harvest, reunion, blessing and affection in the Mid-Autumn Festival; Experience that the class is a big family, and everyone is a member of the class family and should care for each other; Enhance students' feelings of loving their parents, hometown and motherland. At the same time, through this activity, students can truly understand festivals and China traditional culture, help teenagers to improve their scientific concept of festival culture, promote innovative festival culture, and make festivals really bring us happiness and happiness.
Second, the activity time:
Two days before Mid-Autumn Festival
Third, the purpose of the activity:
1. Learn about the name, origin and customs of Mid-Autumn Festival.
2. Through understanding the customs and habits of Mid-Autumn Festival in hometown, inspire students to love their hometown and motherland, and experience the joy of family and the sweet happiness of life.
3. Through the understanding of festivals, let students feel the characteristics of China culture.
4. Cultivate students' ability to collect, collate, compare, analyze and use information, as well as language generalization and expression.
Fourth, activity preparation:
Divide the students into six groups and collect the festivals, customs and habits of the Mid-Autumn Festival all over the country, as well as the relevant materials of the Mid-Autumn Festival.
Verb (abbreviation of verb) Mid-Autumn Festival activity plan
The first stage: activity preparation
1. Collect the names, origins, riddles and legends of Mid-Autumn Festival.
2. Investigate and visit the elders around you to understand the customs and habits of Mid-Autumn Festival in my hometown.
The second stage: enter the activity in the form of class meeting.
1, situation import
2. Enter the theme of the activity and exchange ideas.
The first theme: Talking about Mid-Autumn Festival
1, the origin of Mid-Autumn Festival
2. Legends and folktales of Mid-Autumn Festival
3. How much do you know about Mid-Autumn Poetry?
The second theme: Mid-Autumn Festival practical activities
1. Unique and exquisite moon cake design
Step 2 hold a moon cake banquet
The third theme: discuss the Mid-Autumn Festival activity plan.
The Mid-Autumn Festival is coming. Do you have any ideas? Talk about how to spend the Mid-Autumn Festival this year.
2. Communication between students.
The third stage: summary
Students have learned a lot about Mid-Autumn Festival and come up with many good ideas to celebrate this year's Mid-Autumn Festival. Although everyone celebrates this traditional festival in various forms, everyone has the most beautiful and traditional wish in his heart, that is, flowers will bloom forever! The moon is always round! People are always there! The teacher feels so happy! It seems that our class is a complete family, just like the moon in the Mid-Autumn Festival!
The fourth stage: expansion and extension.
Mid-Autumn Festival is a festival to celebrate harvest and reunion. Moon cakes on Mid-Autumn Festival symbolize people's good wishes for family reunion and life is sweet. Through today's activities, we have a preliminary understanding of the name, origin and customs of the Mid-Autumn Festival, and enjoyed reciting poems about the moon. We will do further research in the future. What do you want to learn in future research?
1, the custom of Mid-Autumn Festival.
2. Legends and stories of Mid-Autumn Festival.
3. Legends and stories of the moon.
There is little knowledge about the moon.
5. Poetry about Mid-Autumn Festival.
6. Food for Mid-Autumn Festival.
Sixth, reflection and expansion.
Through discussion and communication between teachers and students, and the evaluation of students' works, students are guided to summarize the research results, and finally the theme exhibition activities are planned, so that students can fully display their research results and values in the activities. At the same time, teachers appropriately guide and encourage students' interest in other research activities.
Looking forward to the participation of every student, I believe our tomorrow will be better.
Mid-Autumn Festival activity plan 21. Activity purpose
Mid-Autumn Festival is a grand celebration of our nation after spring. This year's Mid-Autumn Festival coincides with National Day. Just after the Mid-Autumn Festival, the National Day holiday was ushered in. This is a rare promotion opportunity for the hotel. Combine Mid-Autumn Festival and National Day into an activity cycle, so that the two activities can create momentum for each other and save media resources. Reduce the cost of publicity budget. More importantly, while doing a good job in hotel promotion, we should use the continuity of activities to promote the tourism market. Further expand the market influence of scenic spots.
Second, the active object.
The customers of this restaurant are mainly middle and upper class people and government officials, but many of them are private consumers, which requires the restaurant to take into account the personal interests of those private consumers on the basis of improving the quality. We should also pay attention to the tourism teams in surrounding cities. And go on road trip groups with spending power.
Third, the theme of the event
Celebrate with the country, * * * genealogist.
Fourth, pricing strategy.
1, meals can basically maintain the original price, but considering the price of some meals related to the Mid-Autumn Festival, discounts can be used.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package price should not be too high, and the per capita consumption should be controlled at 20-30 yuan.
4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival.
Verb (abbreviation of verb) market strategy
1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).
2. If family members' birthdays are 15 August or 10/0 October, they can enjoy a 30% discount when dining in the hotel with valid certificates (household registration book and ID card) (subject to the actual decision of the restaurant). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted).
3. If the mobile phone and fixed telephone number are 8 15 or1kloc-0/(in Shouxian, Fengtai, Lu 'an and Hefei), you can enjoy a 30% discount when dining in the hotel with valid documents (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package (the package is not discounted). The hotel had better contact these people directly.
4. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the restaurant should be printed on them).
Activity mode of intransitive verbs
1, guest room
During the activity, a single standard room can enjoy 158 yuan/room/day, including breakfast discount.
Guests staying in each room during the event will get 50 yuan meal vouchers.
Guests staying during the event will receive a free fruit bowl.
Stay in the executive suite during the event, and the executive suite will give away the luxury moon cake gift box/fruit platter for free.
If the birthday of the guest falls on August 15 or 10/0/day, the guest room can enjoy a 4.5% discount on the original room price with valid certificates, including breakfast discount.
Each room is equipped with a holiday card signed by the general manager of the hotel.
Step 2 feed
During the event, the Golden Package was launched:
Family reunion package: 388 yuan
Wealth reunion package: 688 yuan
Good friend party package: 588 yuan
During the activity, you can order food in advance or give away holiday specialties free of charge after spending all over 500 yuan.
During the activity, enjoy the holiday package in the restaurant and give away moon cakes and fruit bowls for free.
During the event, if the hotel spends more than 30,000 yuan on the wedding banquet, it will give a deluxe suite (executive suite) for one night and a beautiful honeymoon gift with a value of 1000 yuan.
Suggestion: The restaurant provides Mid-Autumn Festival dishes, moon cakes, etc. It has the characteristics of our hotel.
① Promote VIP card recharge; (2) Selling discount cards;
Seven. I-word duration
Eight, advertising mode
1, background music: National Day, Mid-Autumn Festival as the theme. Elegant repertoire
2. Hall decoration: The hotel uses balloons as colored doors to create a lively atmosphere.
There are two octagonal lanterns hanging in the lobby and dining room of the hotel. After the festival, it can be used for New Year's Day, Spring Festival and other festivals. )
4. The hotel lobby and restaurant are equipped with photo display tables. Used to highlight the festive atmosphere and publicize the hotel promotion plan.
5. The 5.LED display screen plays the theme of holiday activities in a circular scrolling way.
6. Media promotion: Shouxian TV station, website, leaflets, maoji TV station, Fengtai TV station, Baidu website, Sina website, Wanjing Travel Network;
7. Start the publicity one week in advance, mainly through banners, photo stands, colorful single pages, online publicity, word-of-mouth publicity, introduction of new and old customers, etc., to achieve the best results.
IX. Pre-preparation (September 1 All activities are ready)
1. Promotional activities are distributed to all departments in the form of notices, and all employees are required to understand the promotional contents and contents.
2. Strengthen the service awareness and operation standard training of service personnel.
3, all departments to strengthen pre-holiday co-ordination work.
X. medium-term operation
Marketing department: responsible for the publicity, planning, operation and follow-up of activities.
Purchasing department: responsible for the organization and supply of goods needed for activities.
Finance Department: Responsible for the availability of budget funds required for activities.
Front desk: notification and training of department personnel. And publicize, consult and explain the contents of promotional activities to hotel customers in advance.
F&B department: notification and training of department personnel. And promote activities and package preferential policies to hotel customers in advance.
Office: responsible for the overall coordination of activities, the broadcast of hotel LED subtitles and the emergency command of emergencies. The marketing department distributes holiday gifts.
Hotel leader: the general person in charge of the activity operation, responsible for supervising the work of various departments.
XI。 cost budgeting
1, picture library: 60__= 120 yuan (3 photos)
2, octagonal lanterns:
3. Colored balloons: (2)
4. Pages of leaflets: (100)
Total:
Twelve. accident prevention
Thirteen. Effect evaluation
Because there is only one day between National Day and Mid-Autumn Festival this year. As a golden holiday, in addition to the Mid-Autumn Festival family reunion is a selling point, there are also tourism teams in surrounding cities that can also bring some consumption. In addition, the wedding is also one of the selling points of this event. If publicity and services are in place, the income of this activity will be more than twice as much as usual. Through this activity, the hotel's popularity and local influence can also be improved. Improve the customer return rate. Ensure a relatively stable and high room opening rate. In order to achieve this goal. We must strengthen the hotel's software and hardware supporting services.
Reference Example of Mid-Autumn Festival Promotion Plan for Catering Hotels 20__ Hotel National Day and Mid-Autumn Festival Promotion Plan Every year, the number of people traveling becomes huge, which is an excellent opportunity for hotel promotion. ...
Mid-Autumn Festival and National Day are coming. In order to give back to new and old customers, the following promotional activities are specially formulated: activity time: 20__ ... The final interpretation right belongs to Chengdu Emei Mountain International Hotel. For the National Day activity plan, please refer to 3 Wuhan Hongyi Hotel. ...
Activity time: September 1 1 to September 30th. Mid-Autumn Festival Planning Scheme-Activity Purpose: With the help of China traditional festival "Mid-Autumn Festival", the second sales peak of the hotel will be built for the second long holiday "National Day" of Chinese people. After the long holiday, ...
Mid-Autumn Festival Activity Plan III. Activity Time
X month x day
Second, the purpose of the activity
Xx Shopping Mall will meet you in this beautiful autumn, and on X, I will spend the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.
Third, the theme of the event
Have a good month and get together. xx will give gifts and happiness again and again.
Fourth, the store furnishings
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.
Verb (abbreviation of verb) propaganda method
Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.
Activity of intransitive verbs
When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificates, 2 60 yuan, and a single receipt is limited to 5 at most.
(1) This gift certificate can be sent to 3 yuan if you buy several mooncake gift boxes. (This coupon can only be used during the activity)
(2) The purchase of health care products or wine (designated commodities) can reach 1 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.
Class A health care products or alcohol can be deducted 1 yuan.
Class b health care products or wine. This ticket can reach 2 yuan.
Class c health care products or wine. This ticket can reach 3 yuan.
If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:
A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.
B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.
C. The Dragon Promotion Award consists of three words: "promotion, dragon and prize", and is awarded to gifts (gift certificates and cash) worth 12 yuan.
D. Happy Award is any one of the seven words "health, dragon, prize, group, yuan, youth".
3 yuan mooncake gift package with prize value.
Prize value 1 yuan Shenglong shopping voucher.
Award preset: a * * * x；; b * * * x； C***x .
Seven, shopping mall layout
Head office: about hanging flags, banners or posters at the door (mainly about Mid-Autumn Festival activities) and the layout of the exhibition area.
Chain stores: Mid-Autumn banners and flags.