Designing a good brochure can help enterprises establish brand image and improve market competitiveness. Here are some steps to design a brochure:
1. Determine the design style: first, make clear the characteristics and industry background of the target audience, and then determine the appropriate design style according to the company's brand image and positioning. For modern young people and technology companies, fashionable and innovative design styles will be more suitable. For traditional enterprises, professional and robust design may be more needed.
2. Effective illustration: One of the keys to the success of the brochure is exquisite illustrations and drawings. Choose attractive pictures that can arouse readers' interest and topics, and enhance the effect of information transmission. When editing illustrations, words and pictures are completely integrated into a balanced and smooth layout structure.
3. Clear layout: Layout is the basis of the whole manual. Proper layout is convenient for reading and visually distinguishing different parts. By using color and design elements, the layout is more vivid and layered, reducing redundancy and interference, and making readers understand the content well as a whole. In layout design, we should also pay attention to the standardization and neatness of typesetting, and the style and size of fonts should be consistent with the design of the whole brochure.
4. Concise text content: In terms of text, try to reduce redundant text, and only express key information clearly in concise and clear language, so that the target audience can easily understand and obtain it. You can't state lies in the wording. Programs like disease care need to be smooth and straightforward to avoid confusion. The superiority of the network era also makes us pay attention to tempering bright spots, and separate out single or multiple characteristic bright spots according to necessary standards.
5. Emphasize corporate image: express the core value of the enterprise through the brands, logo, company names, slogans and data indicators of various products/service providers, focus on highlighting their own advantages, expand their influence, and deepen the public's understanding and understanding of corporate brand image.
6. Balance the quality cost under the limited budget: the budget of the enterprise design brochure is not fixed, and it is best to adopt the appropriate quality cost-benefit coordination scheme within the determined budget range. Just like the design factors such as picture selection and font selection, we can grasp the price priority direction.
In short, good design style, clear layout, diversified illustrations, concise text content and outstanding corporate image will all play a key role in making brochures. Professional design and assistance can be carried out in-house teams or outsourcing companies.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.