Shopping Mall 520 Activity Planning Scheme (1) Activity Time: May 20th (Monday x)-2 1 (Monday X).
Event theme: predestined friends xx 520 carnival purchase.
Activity content:
First, shopping to send romantic feelings
During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in xx Commercial Building on that day will be given a piece of chocolate (worth 1.5 yuan) or a rose (worth 5 yuan).
If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )
Second, true feelings, romantic hand in hand.
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Third, create an atmosphere.
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift money: it is estimated to be 25,000 yuan (200 flowers/chocolates per day, 50 packets per day).
2. SMS fee: 2,500 yuan
3. Other expenses: 1000 yuan.
Shopping Mall 520 activity planning scheme (II) Activity time: May xx (week X)-May xx (week X).
Activity content
First, sweet Valentine's Day is more than 50 MINUS 30
During the activity, customers buy clothing products over 50 MINUS 30, over 100 MINUS 60 ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.
Second, 520 sweet happiness ceremony
During the activity, customers paid cash to buy wearing goods, including a gift certificate of RMB 1088 from 800 yuan and a wedding gift certificate of RMB 65,438 from 880 yuan from 500 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.
During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to Dayi Hall on the third floor of the shopping mall.
During the activity, customers paid more than 1000 yuan in cash to buy mosaic category, plus a box of lotus. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.
Third, sweet brush
During the activity, customers with CCB credit cards will buy 500 yuan (inclusive) stored-value cards 1 send 50 yuan stored-value cards 1 and 50 yuan stored-value cards for jewelry and jade appliances 1 on the same day. Only two copies were issued that day, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
Four, more than 200 MINUS 40.
Five, xx, xx brand yellow platinum per gram discount 15 yuan.
Six, the weekend is 90 points lucky, and shopping costs only half.
Seven, x x summer thank you for the first time in 50 yuan.
Eight, xx home appliances-"freezing" is full of power.
1. Vouchers are all over the world.
2. Premium offer
3. down payment plus gifts
4. Buy two refrigerators and washing machines and send them to xx Dinosaur Park for a two-day tour on 12000.
Shopping Mall 520 Activity Planning Scheme (III) I. Activity Purpose
1, grasp the 520 promotion online shop to plan business opportunities to make customers feel fresh and stimulate consumption desire;
2. Increase the number of online shop views to attract new customers;
3. Establish the reputation of online stores and enhance customer loyalty;
Second, the activity time
20xx May 10 (early 10 day) -20xx May 20th (ending on May 20th)
Third, the theme of the event
I love you, filar silk heart.
Fourth, the active object.
Female clients aged 20 to 30.
Verb (abbreviation of verb) activity content
"I love you, filar silk heart" special event
Buy a reality show, share the beauty and win a gift!
1. Share the prize: upload the real picture of the baby trying on, write down your inner feelings and show off your beautiful legs.
(Everyone has a prize)
2. Lucky Advent Award (monthly 1 person)
3. Loyal customer award (end of year 1)
Popularization of intransitive verbs
1, key time for publicity: 2 days before the event; 0 days after 65438+520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.
VII. Work before promotion
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.