What are the keyword matching skills of 1.JD.COM Express?
1. Check the keyword data report regularly, integrate ROI and click-through rate data, and exclude keywords with below-average promotion effect;
2. Keyword optimization of main promotion: focus on promoting keywords with high conversion and high click;
3. keyword optimization of drainage mode: use industry big words to promote (matching words) PS: the characteristics of pure cotton four-piece suit, pure cotton wedding four-piece suit and solid color four-piece suit are large flow and need to match the landing page with carrying capacity;
4. Competitive keyword optimization: use competitive brand words, and cooperate with the operation of customized sku to bring additional accurate traffic;
5. Traffic size: word matching > phrase matching > exact matching;
6. Pay attention to the skyrocketing in the industry;
7, keyword selection should maintain the relevance with the goods.
What are the opening conditions of 2.JD.COM Express?
The opening condition of JD.COM Express is that the merchant does not need to register an account separately, but only needs to open the express permission for the original POP account.
The online marketing channels of JD.COM Express include: in-station promotion, alliance promotion and mail promotion. Through multi-channel combination, marketing activities can achieve a three-dimensional and all-round promotion effect.