Dennis and Fat Donglai have been fighting in Xinxiang. The battle between Dennis and Xuchang, the party's stronghold, is of great significance. One is crossing the river, and the other is sitting on a tiger. The result takes time. Dennis's arrival will trigger a commercial war. 20 10 Dennis marched into Xuchang, and the business circle of Xuchang Railway Station will take the lead in setting off a large-scale commercial war. The two warring sides are the retail crocodile in Xuchang Pangdong Retail Group, a local commercial giant, from Zhengzhou Dennis Department Store Co., Ltd., Henan Province. One is a strong dragon and the other is a poisonous snake. Interestingly, the sea not far away is quiet across the street. At present, this commercial war is actively brewing, and the air is filled with gunpowder. In mid-March, the reporter came to Pangdong Square in Xuchang to live and shop, and found that the queues at weekends and payment stages were not too crowded. There is a wall in the living circle opposite Pangdong Square in Xuchang, and there are two lines on the wall: "Sanding Dennis Square,1.2000 square meters commercial building, will have a world stage." 1.20,000 square meters is huge, which can't be underestimated. According to Mr. Wang, the service development office of Weidu District, Xuchang City, the Sanding Dennis International Business Plaza project has been completed since 2009 and is expected to be completed around 1 1 this year. Sanding Dennis International Business Plaza, Zhengzhou Dennis Department Store Co., Ltd. is a large-scale business plaza jointly built by Taiwan-funded enterprises and Xuchang Sanding Co., Ltd. The ground is 27 floors above ground, with a building area? 116300m2, with a total investment of 260 million yuan. Where 1-5 floor is the leased building area of Zhengzhou Dennis Department Store Co., Ltd.? 47,000 square meters, 6-27 floors apartment, residential and business office space. Official website of Xuchang Pangdonglai Trading Group introduced the living area of Xuchang Pangdong Square. 20,000 square meters of business, shopping, leisure, catering and entertainment. From new york Times Square in the east, Xuchang Fat opened on April 25th, with a total area? Nearly 80 thousand square meters. In terms of business area, the international business plaza Xuchang Sanding Dennis Xuchang Pangdong has been reduced to Life Plaza, which is fatter than Xuchang East Times Square. "The business development of a crocodile like Dennis Xuchang is very popular. The service department in Xuchang is a good development opportunity. As a key project, we are extremely concerned about Weidu District, and there are regular meetings every week to report the progress of the work. " Mr. Wang, the service industry development office of Weidu District, Xuchang City, said. "We improve ourselves from Dennis's good business philosophy and marketing methods." When the reporter asked about his attitude towards the fat man settling in Dennis, Xuchang went up from the east, and Liu of Xuchang Pangdong Trading Group said calmly. The reporter learned that at present, Xuchang commercial enterprises mainly buy fat from Dongfang and Dashang New Ruby Wal-Mart. The scale of foreign-funded commercial enterprises is small. First of all, because almost all prosperous areas have dense local distribution chains, it is difficult for foreign trade to find an ideal "foothold". Secondly, the fat meat here is the base camp of business groups from the East, with supermarkets, department stores, specialty stores, convenience stores and other formats. There are more than 20 branches in the local area, and it is well-known in the local area, and it has a very strong awareness in the downtown area of Xuchang, which cannot but make business people worry. However, the pace of Dennis Root's expansion in two cities in Henan will not stop, and Xuchang is a good point that cannot be missed. "Xuchang Pangdongliu Retail Group said that we will not expand to other cities and will spare no effort to maintain the existing 22 stores. In this case, the two sides finally fought in Xuchang. Judging from the location, Dennis's settlement is located 500 meters away. In the east, Xuchang, the most prosperous business district in Xuchang City, is opposite to Feidong. So close, a fierce battle seems inevitable. Dennis Pang Dong exchanged fire in Xuchang, Xinxiang, but Dennis and Fat Pang Dong haven't officially met. In Xinxiang, then the two sides exchanged fire several times. Interestingly, the two neighbors are in Xinxiang, Xinxiang Dennis Department Store, and the department store and Fat Man are on the road to the east of the plain, only about 200 meters away. In June 2002, Dennis first entered Pangdonglai, Xinxiang City, and soon won people's love with international supermarkets and Dennis department stores, as well as all-round goods and good services. First of all, it was built in September 2004, and Dennis, the Century Lianhua Store in Xinxiang City, Henan Province, had a great influence. Two stores, but 7800 meters away. At the best of times, the sales of Century Lianhua Xinxiang Store were much higher than those of its peers. In 2005, Xinxiang and Xuchang came from Pangdong, and opened the Pangdong store for the first time. In 2007, they lived in Pangdong Square in Xinxiang, Xinxiang City. Later, Pang Donglai took the top spot in Xinxiang retail. Dennis moved to the intersection of Zhongyuan Road and Shengli Road and became more prosperous. Dennis still maintains his own characteristics. On the afternoon of March 12, the reporter went to Pangdong Square in Xinxiang City and Dennis Department Store in Xinxiang City, and found that there were differences in people flow, product positioning and service quality. Dennis, the champion of the second contest, and Pang Xinxiang blew from the east. I think both sides remember. Today, Dennis had a big fight in Xuchang, took the other side's "lair" and had a duel. Life opposite Pangdong Square in Xuchang means a strong challenge to outsiders. Dennis and Fatty, the second contest from the East, will begin this year, and it remains to be seen who wins and who loses. " Each company has its own store radius, and the risk of both losses is very high. Maybe, just like the 27 th commercial war in Asia, there is no winner. "Director of Liu Bijing Institute, Henan Financial MBA Health Education Center. According to Liu Biansheng's analysis, Zhengzhou Dennis Department Store Co., Ltd. has a registered capital of 4210.8 million yuan, with strong financial strength. Xuchang Trading Group Co., Ltd. has only 30 trillion yuan of fat from the East. Judging from the overall income and profitability, Fat East is Dennis. Judging from the popularity and reputation of corporate brands, is Fat Donglai Dennis's opponent? Fat from the east, its advantages? Liu Tongxue firmly believes that the local area originated from the East. He had a few meals with Fat East at the helm. In East China, East China prefers Mao Zedong to appreciate the tactics of "concentrating superior forces to attack opponents". Dennis only has one of the two stores from Pangdong, Xinxiang City. Xuchang Pangdong came to Xuchang Pangdong headquarters and has been there for many years. Its popularity, convenience and flexibility have certain advantages. 20 stores, large and small, from Fat East have seized the main business routes, and their formats range from convenience stores, supermarkets, department stores and other necessities. Dennis is lonely and runs a single store, which will undoubtedly cost more than other businesses and the number of people is not dominant. In addition, Fat Donglai uses option executives to get together, the management team is relatively stable, and the service concept is also innovative. A powerful dragon-snake collision is about to begin. One is to open up new territory and defend their important strongholds, so the two sides will definitely fight with the twelve exhausted troops. I think this will be a very wonderful commercial war, which will surely set off a wave of commercial war in Xuchang.